Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
A few years ago, your organization made the quick pivot to virtual events. In this pivot, you may have rushed to bring your digital events to life, cutting corners to ensure you had an event for guests to attend at all. However, research has shown that these events are sticking ar
If your company operates in a highly technical industry, content marketing is probably not for you — right? Wrong! Every company today — technical industries included — need content marketing to reach their target audience. But you don't have to go it alone. You can work wi
A strong inside-out marketing strategy begins at home, with your team. As marketers we tend to focus a lot of our time and attention on outside audiences - after all, we’re trying to get people to buy what we’re selling here! With so much focus on outside audiences, there’s
As a content writer, you hold a big responsibility for the brands you write for. It’s your job to accurately capture their brand voice, personality, and value proposition in the content you create. Given that content does much of the work to engage audiences throughout the buyer
Are you looking to hire a marketing consultant? You came to the right place! Hiring an outside consultant is a big investment. Not only are you bringing someone new (and external) into your company, but you do it knowing that big strategy changes are on the horizon. There are man
I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. One of my favorites is when we talk about brand storytelling and how it relates to the content marketing mission statement. When I
All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are.
Your company needs a great blog. Yes, needs. Blogs are becoming a competitive necessity much in the same way websites emerged in the early 2000s. Nearly every business in both the B2B and B2C sectors are incorporating blogs in some way into their larger digital marketing strateg
The way consumers shop has changed. Today, 87% of consumers begin their product searches on digital channels like search engines. eCommerce brands need great content if they want to connect with their audience and win these potential customers. It’s why a copywriting service for
Did you know that five seconds can make or break your website’s performance? Five seconds. During the first five seconds users spend on your site, every extra second of loading time decreases your conversion rate by 4.42%. Additional research shows that every one-second delay i