Content Marketing

Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of y

Do you feel overwhelmed by the prospect of building a content strategy that covers all bases? Unsure about the real ROI on your current content marketing efforts? Stretched thin by the constant tasks required to keep publishing content? If you answered yes to any of these question

Your calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads into valuable conversions. Because it’s so vit

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your content marketing agency! “Smart content” is one of those terms that has popped up in the

If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain. Banner ad click through rates have fallen to less than 0.1%. And they just keep falling . . . https://twitter.com/BrennerMichael/status/1600209549532704770 This and th

Your customer retention rate reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business’s long-term growth. Customer retention isn’t only about monitoring the success of your marketing and sales tactics. When you track your retent

The latest B2C content marketing survey from the Content Marketing Institute and Marketing Profs found that 77% of B2C companies are currently using content marketing. Yet just 8% of those stated that their content marketing efforts were “very effective” while 5% said th

What’s the most important goal for any content marketer? If you said to grow organic traffic, you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer

The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills. When salespeople are experiencing significant success (and receiving a whopping commission as a result), they’re not going to scroll Linked

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying