Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Does your content marketing program deliver the results you are hoping for? Here's the scenario we see all too often... Your competitors all have a content marketing program, so maybe that's why you decides to launch one too. Maybe you rushed to develop your content marketing stra
Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of co
At first glance, the phrase “data storytelling” seems like an oxymoron. It conjures up images of the iconic Star Trek android (or his equally logical predecessor, Mr. Spock) sitting in a garret, weeping over a computer as he fashions the ending for his latest novel. Sure, your
It's a common scenario in the business world. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some may see it as an impossible challenge, I saw it as an opportunity. And it resulted in one of the hig
With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes
Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. While we've covered the great content quantity vs. content quality debate many times, I also wanted to cover an area where I see a lot of brands getting
Statistics in content marketing? Isn’t the whole goal of content to not be boring? That’s true, but what if we told you that statistics actually have the power to make your content more engaging and compelling? When you use them the right way, statistics can help you tell an e
Google's thrown down the gauntlet: Content marketing is king of the SEO hill. If your business has been slow to give content marketing the crown in your marketing strategy, it's time to hustle. The folks at Google aren't being subtle about it. Their SEO Starter Guide is pretty c
Innovation and thinking outside the box are essential to great content marketing, but there’s no need to reinvent the wheel every time. Studying successful content marketing case studies can give you insight into techniques that work and inspire you with their creative insight
Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. We’ve curated 9 awesome ebook examples that demonstrate how br