Top Content Marketing Agencies 2023

By on January 30th, 2023
people looking at word content on a white board

49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Over 100 years ago. You shouldn’t have to deal with this dilemma with a measurable digital channel. Especially since content is a vital business asset in today’s "phygital" (physical + digital) marketing mix. Measuring the ROI of content marketing is definitely possible, if not simple. While there’s no doubt that…

Get Your Content Engine Running Before Hiring A Fractional CMO

By on January 30th, 2023
arketing insider group shares why marketers should consider content marketing before hiring a fractional CMO

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. But before you pull the trigger, consider starting up your content engine. Hiring a content marketing agency will not only reserve some of your marketing budget, but also…

Thought Leadership in Action: Top Ten BI and Data Trends for 2023

By on January 30th, 2023
woman reading about top BI and data trends in 2023 on her computer

As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead.  In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi, Banking Analyst and Principal at Celent, was a total home run over the fence (a spectacular penalty kick to win the…

The 8 Most Important B2B Marketing Metrics for CEOs

By on January 29th, 2023
executive presenting b2b marketing metrics

What do CEOs want most from their B2B marketing team? Clarity. They want to see results that clearly show their company’s marketing efforts are working and increasing ROI. CEOs expect to hold their marketing leaders accountable for reaching or surpassing their numbers, just like their sales leaders. CEOs can get frustrated when the only metrics they receive from lead marketers include ambiguous brand data, activity reports, and engagement reports. They…

6 Principles of High-Converting Landing Pages

By on January 26th, 2023
landing pages

High-converting landing pages are one of the most important components of your brand’s web presence. They’re often the equivalent of your first impression with potential customers, and they’re your best opportunity to capture leads. Without them, most of the web traffic you earn ends up lost because visitors leave without taking any further action. Get this: brands that heavily utilize landing pages as part of their conversion strategy (have 30-40…

The Cost of Bad Content Marketing

By on January 25th, 2023
Sad face hand drawn on an image template saying the cost of bad content

Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. And there's a lot of it. But what is the cost of all this bad content? According to eConsultancy, bad content costs B2B companies $50 billion. And that's just B2B companies. Consumer brands make up about 40% of the economy so add them into…

How to Develop a Content Strategy (with Examples)

By on January 24th, 2023
content strategy

In today's crowded and increasingly digital content marketing landscape, you need a strong content strategy in order to reach your audience. Here's why: Your content strategy is what makes your brand visible on search engines. It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. In this guide, we'll cover the specific steps you should take to…

How Many Words Should a Blog Post Be?

By on January 24th, 2023

Let's cut to the chase. The simple answer from the research is clear: In general, blog posts should be more than 1,000 words. And longer content is more likely to rank higher in Google searches. The longer answer is a bit more complicated. Of course, blog articles should only be as long as they need to be. Some posts can get their message across in 300 words. And many people…

How B2B Marketers Can Get More Leads from Content in 2023

By on January 24th, 2023
MIG shares how B2B marketers can get more leads from content in 2023

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing. With these essential tips on how to optimize your content to generate more leads, you can also increase traffic, brand…

10 Reasons Why You Need A Weekly Blog Writing Service Now

By on January 23rd, 2023
10 dollar bill for 10 reasons why you need a weekly blog writing service

In an era filled with content and amazing internet rabbit holes, only the brands that can manage to stay front and center to their target audiences make a lasting impact. And that means y0u gotta show up on search, people! According to our own research, 60% of corporate websites don't create enough content to stay ahead of their competitors in search visibility. So what is the only way to show…