5 Ways to Improve the ROI of Your Content Marketing

5 Ways to Improve the ROI of Your Content Marketing

by Michael Brenner on May 22, 2019 in Content Marketing

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]

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Why Employee Engagement Matters to Marketers

Why Employee Engagement Matters to Marketers

by Michael Brenner on May 21, 2019 in Content Marketing

It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance. Improving employee engagement should be a key aim for […]

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How Voice-Activated Tech Will Change Content Marketing

How Voice-Activated Tech Will Change Content Marketing

by Michael Brenner on May 20, 2019 in Content Marketing

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes (per a report by NPR and Edison Research) – a growth of 78% in just one year. The use of […]

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Get Peak Brand Trust with a Thought Leadership Program

Get Peak Brand Trust with a Thought Leadership Program

by Rebecca Haynes on May 20, 2019 in Content Marketing

Whether you’re a growing brand or one that’s established and at the forefront of your industry, brand trust will always be top of mind. 62 percent of communicators state their top goal for thought leadership is establishing trust, followed by becoming an influencer (22 percent), establishing authority (ten percent) and finally disrupting their industry (six […]

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The Best Content Marketing Examples

The Best Content Marketing Examples

by Michael Brenner on May 16, 2019 in Content Marketing

Year after year, I showcase the best brands that are crushing it with content in their niche. Previously, we published 99+ amazing examples of Content Marketing Hubs, where I divided them into different niches. Here, I focus on simply giving examples, and leave you to do the sorting, analysis, and insight gathering. And now, I’m […]

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How to Connect Better with Customers with Less Jargon

How to Connect Better with Customers with Less Jargon

by Brian Carroll on May 15, 2019 in Content Marketing

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been more significant. For […]

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