How Your Content Marketing Strategy Benefits All Departments

By on June 18th, 2019

Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. It makes sense at first consideration. After all, it’s a marketing strategy and that is what the marketing team is for. But restricting the responsibility of developing and carrying out your content marketing strategy to your marketing department only is a very shortsighted view. The fact is, content…

Your Top Content Marketing KPIs to Monitor in 2019

By on June 17th, 2019

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out. Profitability, of course, is a constant. Yet when you dig deeper into the numbers, you discover that you need to narrow your focus, depending on…

Time To Define Your Internal Content Marketing Strategy

By on June 17th, 2019

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income. However, there is another group of people who can be reached with content marketing that you probably haven’t considered – your own employees. Developing an internal content marketing strategy means thinking about how you…

Workfront CMO: How to Get Sales and Marketing Operating as One

By on June 13th, 2019

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team. Brian: Can you tell us a little bit about your background? Heidi: Absolutely. I’m a career CMO. I’ve been in marketing for…

How to Scale Your Account-Based Marketing (ABM) Efforts Faster

By on June 12th, 2019

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers? I know there are a few definitions out there for Account Based Marketing, but we define it as a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. Let’s break that down:…

Content Marketing and Local SEO for B2B Marketing

By on June 11th, 2019

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a high placement on SERPs than in the past. At first glance, local SEO might only seem like a B2C thing. The…

Affiliate Marketing Success: Tips and Tricks for Beginners

By on June 10th, 2019

Are you an entrepreneur who is looking for yet another source of revenue? Are you ready to step up your freelancing game and start earning thousands of dollars more each year as an affiliate marketer? Affiliate marketing is one of the oldest methods of making money for online marketers. Even before the internet started, and people called it affiliate marketing, you could offer discounts or rewards to people who sent…

Reflections on the 2019 B2B Thought Leadership Impact Study

By on June 10th, 2019

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question. Edelman’s research staff had a burning one on their minds: Thought leadership earns attention but does it drive demand? Quick Takeaways: Thought leadership influences sales more than most marketing teams realize—and…

2019 State of B2B Content Consumption and Demand Report for Marketers

By on June 5th, 2019

This is a guest post by David Fortino, SVP of Product & Audience at Netline. Every year, we dig into our vast repository of content consumption data. A product of billions of buyer-oriented content recommendations, across 300+ industries, we analyzed four million downloads and consolidated that data in a way that has real meaning for B2B marketers. While we all enjoy the occasional survey of other marketers, these reports tend…

10 Content Promotion Tools You Need to Consider

By on June 4th, 2019

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is. In 2019, marketers have a surplus of approaches and tools for content promotion which systematize the task of content promotion, making it quicker, easier, and more…