10 Content Promotion Tools You Need to Consider

By on June 4th, 2019

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is. In 2019, marketers have a surplus of approaches and tools for content promotion which systematize the task of content promotion, making it quicker, easier, and more…

Using Content Lead Scoring to Link Content Marketing and Sales

By on June 2nd, 2019

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You're walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they happen to lock eyes with you. With a cheerful gesture of hello, they greet you. And while…

What is Agile Marketing: Everything You Need to Know

By on May 30th, 2019

[Editor's Note: This post was originally published on Oct, 12, 2017 but is such a fan favorite that we're re-posting. Thanks to Andrea for sharing these amazing insights with us.] As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds…

8 Tips to Set Up a Content Marketing Budget

By on May 28th, 2019

You know content marketing is important. When you go to sell it to your partners, your lenders, or your C-suite, though, you need to have a solid content marketing budget in hand. How can you set up a content marketing budget that will stand up under scrutiny, bring in a hefty return on your investment, and attract new clients? These tips will help you create a budget that allows you…

Deadlines are the Greatest Source of Content Marketing Inspiration

By on May 28th, 2019

“I’ll need that article in my inbox before you leave for the day.” "Are we still on track for getting those photos captioned and queued for the morning?” “Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?” Deadlines rule our lives. From a young age, we are given deadlines for everything: From how we should be developing to when our coloring assignment…

One Stage at a Time: Partnering Your Mid-Stage B2B Brand with an Integrated Agency

By on May 27th, 2019

At this stage of the game, your brand has established itself in the market and you’ve proven your value to VCs through recent B or C rounds of funding. Your growing pains are changing, and there’s still a lot to learn. What resources are available to help you scale? Entering mid-stage growth means developing new lines of business, building new personas and targeting different industries or job titles that may…

What Is Thought Leadership? And When You Should Use It?

By on May 23rd, 2019

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today's audiences demand? Let's start by getting on the same page. What Is Thought Leadership? I define thought leadership as a type of content marketing where you tap into…

5 Ways to Improve the ROI of Your Content Marketing

By on May 22nd, 2019

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without the need to invest more money into it. Here's how... 1. Update Your Content Regularly…

Why Employee Engagement Matters to Marketers

By on May 21st, 2019

It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance. Improving employee engagement should be a key aim for businesses of any size. Better engagement not only results in higher productivity, but also happier…

Get Peak Brand Trust with a Thought Leadership Program

By on May 20th, 2019

Whether you’re a growing brand or one that’s established and at the forefront of your industry, brand trust will always be top of mind. 62 percent of communicators state their top goal for thought leadership is establishing trust, followed by becoming an influencer (22 percent), establishing authority (ten percent) and finally disrupting their industry (six percent).* This signifies to us that while there may be several objectives towards refining or…