Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
We're currently in the midst of re-designing our website. So setting up our company blog for success is super top of mind right now. There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection,
Have you noticed how pretty much every brand is using content marketing for better SEO? It’s easy to see why. Just think about your own habits–whenever you need information, whether it's business advice or hotel reviews, Google is usually the first stop. It’s pretty clear
Imagine you order a hot chocolate at the local coffee shop and get it into a white cup. We bet you don’t know what will happen next. But we do know. Most likely, you won’t enjoy the drink – and not because the bad service, high price or poor taste but rather due to an inappro
When it comes to digital marketing, self-deception can be as common as hashtags and hyperlinks. But let’s face it: Consumers aren't clamoring for our ads or pining for pop-ups. We know that these tactics don't add value to the customer experience. We're also waking up to the f
People today don’t shop like they used to. Over the past few years, at varied paces in different regions around the world, on account of significant events like the pandemic, ecommerce and mobile shopping have experienced radical growth, shifting retailers’ focus (rightfully
Every month, WordPress alone sees a whopping 70 million new blog posts. With such staggering numbers, the digital landscape is a battleground for attention. It seems everyone, from startups to seasoned enterprises, is diving headfirst into content marketing. But in such a saturated
If you still sell the way you did 10 years ago, it was nice knowing you. 😅 Outdated selling strategies are a surefire way to drain the life out of your business. Buyers have become more savvy and seek out lots of information before finally making a purchase. That's why B2B sa
I often find myself talking with fellow marketers, agency representatives, and even editors of marketing publications. To my surprise, a lot of them think that native advertising and content marketing are one and the same. Let's set the record straight. Content marketing wears m
How much do your customers, colleagues and peers trust you and your brand? If you haven't thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By execut
Content marketing is always changing. It’s not something you set up and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one