How to Become a Content Creator: The Ultimate Guide for Brands

By on March 28th, 2022
content creator

Content creation isn’t just for influencers! If you’re a brand professional wondering how to become a content creator, you’re not alone. More than ever, brands are creating original content across multiple platforms to engage with their audiences. It’s one of the best ways to showcase your brand personality, build customer relationships, and drive more traffic and conversions. But content creation shouldn’t happen haphazardly. There are decisions brands must make about…

Content Marketing Strategy: A Definitive Guide

By on March 28th, 2022
content marketing strategy

Content marketing is undoubtedly the most effective way to attract new customers and grow your audience. But there’s one challenge many brands face when it comes to adopting it, and that’s putting a strategy behind it. A content marketing strategy is the linchpin of your content marketing efforts. Without one, you risk having a disjointed effort with no focused purpose behind it — and a shabbier marketing ROI as a…

How Often Should You Blog? [Blog Post Frequency RESEARCH]

By on March 25th, 2022
How Often Should You Blog?

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, exactly how often should you blog? Publishing 2 - 4 times per week provides the…

Are Your Lead Conversion Rates Above Average?

By on March 24th, 2022
lead conversion rates

It is every company’s goal to get a good conversion on their leads, which is why many employ metrics to monitor the effectiveness of their lead generation strategies. But are your companies' numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is if your lead conversions are keeping up with industry standards. Juxtaposing your results to that…

5 Examples of Brilliant Online Brand Communities

By on March 22nd, 2022
brilliant online brand communities

The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community. You’re opening the door, welcoming them in for coffee, inviting feedback and providing a space for interacting with like-minded individuals. With…

How to Define and Measure the ROI of Content Marketing

By on March 22nd, 2022
content marketing ROI

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether or not they measure it? After all, what's the ultimate goal of…

How To Get 3x Traffic and Google Rankings with Content Marketing

By on March 22nd, 2022

Content marketing is the best way to drive organic traffic to your website. In fact, companies that do content marketing best earn 3x the traffic than brands that don’t do content marketing. That's a huge difference! So if you've been reading our articles at all, you already know why content marketing is effective. The question isn’t really what drives traffic and leads to your website, it’s how do you beat…

How to Create a Marketing Plan for Your Small Business

By on March 21st, 2022

If you think your small business doesn’t need a marketing plan, think again. Even if your company is small, today’s technology and consumer behaviors require that you use a variety of channels and tactics to effectively reach customers. A marketing plan for small business owners and teams keeps your strategy on track and focused on the right goals. Despite this, only 50% of small businesses have an actual marketing plan.…

Lead Quantity vs Lead Quality: Achieving a Balance

By on March 16th, 2022
lead quantity vs lead quality

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. The idea is that the more leads you have, the higher the chance that some of them convert into actual sales. The more the merrier, right? Well…

8 Exciting Video Marketing Trends for 2022

By on March 15th, 2022
video marketing trends

If you're not already convinced that video has officially arrived as one of top forms of online content, it’s time to get on board. It's arguably the most important complement to an effective content marketing strategy. Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. To boot, 93% of them say it’s a…