Content Marketing

Marketing is changing faster than ever. While many marketers ventured out to a few events this past year, 2024 is shaping up to be a big year for marketing events. This is also putting pressure on marketing event organizers to bring back the magic to create the best marketing event

Technology firms that come up short in marketing risk falling behind their competitors and eventually becoming irrelevant. On the other hand, you can achieve impressive results and boost conversions through well-crafted tech content marketing. How can your organization ensure it

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giv

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to compan

Redesigning a website can be a major task, but in many cases, it’s necessary to allow your site to survive and thrive. Your website is crucial to delivering a positive customer or user experience. According to Ashley Wells, an insights manager at Google, 60% of consumers said hav

When most people hear the term "content marketing" they immediately think of blog posts and articles. In actuality, there's a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlo

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a littl

Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge? Simple: You turn to other experts for a bit of mental and career rejuvenation th

Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice need

It’s probably no surprise to hear that marketers still report that generating leads and improving conversion rates remain top challenges. While you can do a lot to boost SEO and get people to your website, those efforts are pointless if you’re not converting website visitors to