Stay The Course With Demand Generation  

Stay The Course With Demand Generation  

by Rob Krekstein on Jun 23, 2015 in Demand Generation

When discussing Demand Generation Strategy you should always look at all options before making a decision. That being said too often we try to “outsmart” everyone else and choose a different path as it feels daring and exciting. Sadly this new adventurous path often leads to disaster. A wise man once said, “if it ain’t […]

Read Full Post

Hey Marketing: An Inquiry Is Not A Lead

Hey Marketing: An Inquiry Is Not A Lead

by Michael Brenner on Apr 20, 2015 in Demand Generation

I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. And this drives […]

Read Full Post

What Is The Cost Of A Lead?

What Is The Cost Of A Lead?

by Michael Brenner on Dec 8, 2014 in Demand Generation

The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. I published their research from last year as well because I think this information is really helpful for brands to benchmark themselves in their demand generation efforts. Lead generation is consistently one of the top […]

Read Full Post

4 Steps To Success In The New Demand Generation World

4 Steps To Success In The New Demand Generation World

by Rob Krekstein on Jun 4, 2014 in Demand Generation

Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business […]

Read Full Post

Better Demand Generation Marries Data And Content

Better Demand Generation Marries Data And Content

by Michael Brenner on May 15, 2014 in Demand Generation

I’ve talked before about how big data is driving content marketing. And also earlier this week about how customer insights are becoming the main competitive differentiation between old-school traditionalists and modern marketers. But somewhere rolling around in my head was a post about how in today’s digital and social world, data and content are the […]

Read Full Post

The Critical Ingredients Of Effective Demand Generation

The Critical Ingredients Of Effective Demand Generation

by Michael Brenner on Apr 21, 2014 in Demand Generation

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business. This post is the latest from my former colleague and demand generation partner Rob […]

Read Full Post