Who Is Responsible For Demand Generation? Marketing or Sales

Who Is Responsible For Demand Generation? Marketing or Sales

by Rob Krekstein on Nov 25, 2013 in Demand Generation

Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing drives demand. So to keep my finger on the pulse of demand generation, I love to get the insights from […]

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How Much Does A Lead Cost? [Infographic]

How Much Does A Lead Cost? [Infographic]

by Michael Brenner on Nov 5, 2013 in Demand Generation

The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. To get to us in marketing, brands will have to pay only $35. While Healthcare leads cost almost twice that at $65.  Here in the technology industry were closer to the middle at $43 per […]

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How To Get Leads With Content Marketing

How To Get Leads With Content Marketing

by Michael Brenner on Jul 2, 2013 in Demand Generation

In marketing, we are always challenged with the question: how to generate more leads for the business. When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list. But did you know that more than 60% of the business decision making process is complete before buyers reach […]

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5 Tips To Create A Sales Call Center That Works

5 Tips To Create A Sales Call Center That Works

by Michael Brenner on Oct 4, 2012 in Demand Generation

Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull. And in many ways, they are becoming more and more alike. I have spent time in both roles and the basic tenets of success in sales and marketing still come down to basic human nature. Help people […]

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5 Steps To Emails That Get You New Customers

5 Steps To Emails That Get You New Customers

by Rob Krekstein on Sep 20, 2012 in Demand Generation

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. With the right content and the mindset that you can deliver valuable content to your prospects, email can be an effective tool to move your prospects from the awareness, to the consideration, and finally the purchase phase of […]

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4 Tips For Successful Demand Generation

4 Tips For Successful Demand Generation

by Rob Krekstein on Aug 21, 2012 in Demand Generation

I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful and effective marketing creates value for the business. And so, occasionally, my colleague Rob Krekstein, who is a Senior Director of Global Inside Sales here at SAP, provides his amazing perspective on how to create successful demand […]

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