Be A Hero: Choose Appointment Setting for Your Next Campaign

Be A Hero: Choose Appointment Setting for Your Next Campaign

by Michael Brenner on Oct 12, 2010 in Demand Generation

With all of the discussion on marketing and sales alignment, I thought it made sense to bring in a sales perspective and guidance to the site. The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein.  Telemarketing services are continuing to grow in popularity, due to the low cost and high […]

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The New Marketing Accountability

The New Marketing Accountability

by Michael Brenner on Oct 5, 2010 in Demand Generation

The most popular posts on B2B Marketing Insider over the last few weeks have a common theme: accountability and The Role of B2B Marketing . You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. […]

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5 Steps to Achieve Lead Generation ROI

5 Steps to Achieve Lead Generation ROI

by Michael Brenner on May 12, 2010 in Demand Generation

While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff.  In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly […]

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