4 Tips For Successful Demand Generation

4 Tips For Successful Demand Generation

by Rob Krekstein on Aug 21, 2012 in Demand Generation

I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful and effective marketing creates value for the business. And so, occasionally, my colleague Rob Krekstein, who is a Senior Director of Global Inside Sales here at SAP, provides his amazing perspective on how to create successful demand […]

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Lead Generation: When To Use Registration Forms

Lead Generation: When To Use Registration Forms

by Michael Brenner on Jun 19, 2012 in Demand Generation

When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Maybe you do the same? One of the biggest challenges in Online Marketing is the over-abundance of […]

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Lead Generation or Demand Generation? It's All Just Content Marketing!

Lead Generation or Demand Generation? It's All Just Content Marketing!

by Michael Brenner on Feb 23, 2012 in Demand Generation

Last week, Eric Wittlake (@wittlake) wrote a great post called Lead Generation is Crippling Demand Generation where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. Many marketers lose focus on the bigger picture as they chase more leads. They throw registration forms in […]

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Make Lead Nurturing Work For You

Make Lead Nurturing Work For You

by Michael Brenner on Aug 23, 2011 in Demand Generation

The role of lead nurturing is specifically to move the prospect forward and give information, when they want it, and in a format that they want it in through “calls to action.” A good lead nurture campaign has many components but the top four are Organization, Consistency, Segmented Database, and Content.

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B2B Marketing Tactics That Work Today

B2B Marketing Tactics That Work Today

by Michael Brenner on Jul 12, 2011 in Demand Generation

Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner from Citrix and Gregg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?” While the answer is often […]

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How To Measure B2B Demand Generation

How To Measure B2B Demand Generation

by Michael Brenner on Mar 30, 2011 in Demand Generation

This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. While you’re at it and since I’m not shy about asking for help: if you think I […]

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