3 Research-Based Insights to Prevent Lead Generation Failure

3 Research-Based Insights to Prevent Lead Generation Failure

by David Fortino on Jul 28, 2017 in Demand Generation

As a B2B marketer you’re constantly under fire. Between your executive team debating your budget to the sales team demanding BETTER leads and MORE opportunities, it’s like the hunger games out there. Now more than ever, demand generation and content marketers are worried about failing to meet lead-based goals. Lucky for you, I have three […]

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Why Demand Generation Requires a Strategic Mindset

Why Demand Generation Requires a Strategic Mindset

by Michael Brenner on Jul 24, 2017 in Demand Generation

Demand generation is complex. 7,000-piece jigsaw puzzle complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […]

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How to Ramp Up Your B2B Sales Lead Generation with Social Media

How to Ramp Up Your B2B Sales Lead Generation with Social Media

by Rohan Ayyar on Jul 24, 2017 in Demand Generation

Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. Using the right tools and data, you can find compelling […]

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7 Ways To Improve Communication In A Remote Team

7 Ways To Improve Communication In A Remote Team

by Guest Author on Jul 6, 2017 in Demand Generation

Working with your team in the same space has a lot of benefits. You see each other day, so you can get to know each other personally. You can see right away if one team member is tired, or struggling with something. You can just wander over to their work station if you need to […]

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Why Quality Leads are Expensive

Why Quality Leads are Expensive

by Johanna Rivard on Jun 1, 2017 in Demand Generation

Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. While generating a high volume of leads is a good thing, it…

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Are Chatbots the Next Big Thing in Lead Generation? What You Need To Know…

Are Chatbots the Next Big Thing in Lead Generation? What You Need To Know…

by Johanna Rivard on May 25, 2017 in Demand Generation

“Geeks want machines that do things without asking. But what makes good AI is good communication with the user,” Fred Brown, Founder and CEO of Next IT   The search for the next innovation in lead generation is an epic ongoing quest. Businesses will try just about anything to find their next customer. Which has…

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