4-Step Lead Generation Analysis to Optimize Sales Conversion

4-Step Lead Generation Analysis to Optimize Sales Conversion

by Brian Carroll on Apr 30, 2019 in Demand Generation

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. I’ll review the basics of reviewing your demand generation funnel. We’ll […]

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How the Halo Effect Drives Demand Generation and Leads

How the Halo Effect Drives Demand Generation and Leads

by Brian Carroll on Apr 23, 2019 in Demand Generation

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company you keep.” He didn’t know it the time, but he explained a cognitive bias called the halo effect. […]

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10 Totally FREE Lead Generation Strategies for B2B Companies

10 Totally FREE Lead Generation Strategies for B2B Companies

by Johanna Rivard on Jul 26, 2018 in Demand Generation

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies, quality is not always guaranteed, so you need to set a […]

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Guiding Customers Through the Buying Process With Sales Acceleration

Guiding Customers Through the Buying Process With Sales Acceleration

by Michael Brenner on Apr 17, 2018 in Demand Generation

To get your customers from problem recognition to purchase, and even better, post-purchase loyalty, you need to be able to guide them through the buying process masterfully. Smooth guidance means few roadblocks and sidetracks as they try to find a solution to their problem or need. Low to no barriers to entry. And, a seemingly […]

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Weekend Reading: “BadMen” by Bob Hoffman

Weekend Reading: “BadMen” by Bob Hoffman

by Douglas Burdett on Dec 1, 2017 in Demand Generation

For the 151st episode of The Marketing Book Podcast, I interviewed Bob Hoffman, author of BadMen: How Advertising Went From A Minor Annoyance To A Major Menace.

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Weekend Reading: “Smart Marketing for Engineers” by Rebecca Geier

Weekend Reading: “Smart Marketing for Engineers” by Rebecca Geier

by Douglas Burdett on Nov 3, 2017 in Demand Generation

For the 147th episode of The Marketing Book Podcast, I interviewed Rebecca Geier, author of Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences.

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