What To Include In A Buyer Persona [INFOGRAPHIC]

What To Include In A Buyer Persona [INFOGRAPHIC]

by Michael Brenner on Oct 12, 2017 in Demand Generation

Many businesses struggle with how to create a buyer persona. Luckily, our friends at GetCRM have provided this handy infographic on how to build a buyer person. They even provided these helpful answers to your top questions: What is a buyer persona? A buyer persona is a fictional person that represents a key segment of […]

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Who Should Own Lead Generation For A Complex Sale?

Who Should Own Lead Generation For A Complex Sale?

by Brian Carroll on Aug 21, 2017 in Demand Generation

You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? They’re both right.  Here’s what I mean. Companies don’t typically […]

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3 Research-Based Insights to Prevent Lead Generation Failure

3 Research-Based Insights to Prevent Lead Generation Failure

by David Fortino on Jul 28, 2017 in Demand Generation

As a B2B marketer you’re constantly under fire. Between your executive team debating your budget to the sales team demanding BETTER leads and MORE opportunities, it’s like the hunger games out there. Now more than ever, demand generation and content marketers are worried about failing to meet lead-based goals. Lucky for you, I have three […]

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Why Demand Generation Requires a Strategic Mindset

Why Demand Generation Requires a Strategic Mindset

by Michael Brenner on Jul 24, 2017 in Demand Generation

Demand generation is complex. 7,000-piece jigsaw puzzle complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […]

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How to Ramp Up Your B2B Sales Lead Generation with Social Media

How to Ramp Up Your B2B Sales Lead Generation with Social Media

by Rohan Ayyar on Jul 24, 2017 in Demand Generation

Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. Using the right tools and data, you can find compelling […]

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7 Ways To Improve Communication In A Remote Team

7 Ways To Improve Communication In A Remote Team

by Guest Author on Jul 6, 2017 in Demand Generation

Working with your team in the same space has a lot of benefits. You see each other day, so you can get to know each other personally. You can see right away if one team member is tired, or struggling with something. You can just wander over to their work station if you need to […]

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