Are Chatbots the Next Big Thing in Lead Generation? What You Need To Know…

Are Chatbots the Next Big Thing in Lead Generation? What You Need To Know…

by Johanna Rivard on May 25, 2017 in Demand Generation

“Geeks want machines that do things without asking. But what makes good AI is good communication with the user,” Fred Brown, Founder and CEO of Next IT   The search for the next innovation in lead generation is an epic ongoing quest. Businesses will try just about anything to find their next customer. Which has…

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Why Timing is Critical in Lead Generation

Why Timing is Critical in Lead Generation

by Johanna Rivard on May 2, 2017 in Demand Generation

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it all, and they want it now.   B2B buyers are the same (because you know,…

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Are You Managing Your Leads Effectively?

Are You Managing Your Leads Effectively?

by Johanna Rivard on May 1, 2017 in Demand Generation

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study, more than 80% of generated leads are lost, discarded, or ignored. Now, that’s a lot of potential revenue out the window simply because…

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B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

by David Fortino on Apr 27, 2017 in Demand Generation

As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most marketing campaigns offer the ability to target specific personas by search behavior, geographic region, professional attributes such as job level, etc… From there, your organization’s CRM is predictably […]

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All Good Communication Starts with Integration

All Good Communication Starts with Integration

by Guest Author on Apr 26, 2017 in Demand Generation

Why a native integration between your MAP and CRM should be a no-brainer When you pair a marketing automation platform (MAP) with a CRM, you’re doing more than just combining two systems. You’re creating a supercharged sales and marketing tool for both teams to use across the board. A natively integrated MAP and CRM is […]

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Weekend Reading: “A Practitioner’s Guide to Account-Based Marketing” by Dave Munn and Bev Burgess

Weekend Reading: “A Practitioner’s Guide to Account-Based Marketing” by Dave Munn and Bev Burgess

by Douglas Burdett on Apr 7, 2017 in Demand Generation

For the 117th episode of The Marketing Book Podcast, I interviewed Dave Munn, co-author of A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts.

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