Weekend Reading: “Launching to Leading” by Ken Rutsky

By on February 10th, 2017

For the 109th episode of The Marketing Book Podcast, I interviewed Ken Rutsky, author of "Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements."

The Best Marketing Automation Tools

By on December 20th, 2016

What are the most valuable marketing automation tools for your industry? Businesses are changing. So does marketing. One of the robust solutions to keep the pace with the changes is marketing automation - a set of tools helping to speed up the processes and upgrade their outcomes.   Development of the marketing automation market - a sharp uptake! Here are recent statistics about the marketing automation industry. Data clearly shows…

19 Demand Generating Content Formats That Aren’t a PDF

By on December 9th, 2016

PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin. When it comes to building buzz, holding attention, and reaching new markets, PDFs can fall a little … flat. The good news is, there are lots of other content formats to play with. We pulled together 19 examples of more out-of-the-box content…

Convert Every Time with Strong, Creative Lead Forms: 4 Great Examples

By on August 31st, 2016

Lead forms are like eyebrows – you only pay attention if they look really good or really bad. Odds are you’re not getting attention for having the worst lead forms around, since they are pretty hard to mess up. At the same time, though, it’s just as hard to create a strong lead form that consistently converts for your company. The only way to figure out how to do a…

Why Demand Generation Requires More Than Marketing

By on August 30th, 2016

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program. “Sales has a…

10 Ways To Lose a Lead

By on August 22nd, 2016

Are you inundated with articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Strategies about how to attract and grow your leads often vary depending on who you’re talking to. Sometimes it involves complicated steps, mind-reading powers, a certain amount of creativity, as well as really good timing.…

7 Steps To Building Your Client List

By on May 20th, 2016

Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me. Just saying. Business relationships, on the other hand, are full of strings, and a friendly approach isn’t enough. After all, this isn’t just friendship. It’s business, and there’s a…

5 Ways to Generate Leads with Your Blog Posts

By on May 17th, 2016

You have a blog so that readers will come, learn something valuable or be entertained, and share what you have written so that your brand will spread. You should also be using your blog posts, every single one of them, to get conversions that generate leads. You are not selling your product or service with your posts, of course, but you do want to get emails addresses and subscriptions. These…

How to Increase Conversions With a Cart Recovery Email Strategy

By on April 29th, 2016

If you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment. In fact, it is quite possible that only around 30 percent of the customers who visit your website that add items to their grocery cart actually complete the checkout process. If you aren’t doing anything to deal with shopping cart abandonment at all or are simply using retargeting to reach these customers, you aren’t…

Improve Conversion Rates With Customer Journey Analysis

By on January 12th, 2016

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye. Rise of Customer Journey Analysis 63% of the 900 surveyed digital marketers and e-commerce professionals have rated customer journey analysis as the most valuable method for improving conversion rates, up from 52% last year. 93% of respondents are either…