Why Your Business Needs Outbound Lead Generation

Why Your Business Needs Outbound Lead Generation

by Johanna Rivard on Mar 28, 2017 in Demand Generation

Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information. This is why inbound marketing strategies are so…

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Do Prospects Still Appreciate Downloadable Content?

Do Prospects Still Appreciate Downloadable Content?

by Johanna Rivard on Mar 21, 2017 in Demand Generation

Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though engagement rates are generally down, content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like.   Because of the large scope…

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How Personalization Affects Lead Nurturing

How Personalization Affects Lead Nurturing

by Johanna Rivard on Mar 1, 2017 in Demand Generation

The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper execution requires knowing what to send when and ensuring that you’re adequately meeting your target market’s needs. This involves a variety of marketing strategies that require a thorough understanding of your target market’s characteristics and…

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Lead Nurturing’s Biggest Challenges

Lead Nurturing’s Biggest Challenges

by Johanna Rivard on Feb 27, 2017 in Demand Generation

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run.   While they might not be customers from the get-go, prospects turn…

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B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

by David Fortino on Feb 20, 2017 in Demand Generation

Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership. All is well in […]

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Weekend Reading: “Launching to Leading” by Ken Rutsky

Weekend Reading: “Launching to Leading” by Ken Rutsky

by Douglas Burdett on Feb 10, 2017 in Demand Generation

For the 109th episode of The Marketing Book Podcast, I interviewed Ken Rutsky, author of “Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements.”

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