Top 5 Event Marketing Strategies & Ideas

By on May 29th, 2019

Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, you need to get your event marketing strategies in place first. When individuals attend your…

The Top Event Marketing Trends for 2019

By on May 14th, 2019

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as influencer marketing continue to be popular into 2019, we'll take a look at some other…

7 Creative Event Ideas to Use in 2019

By on March 13th, 2019

As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone. That said, competing with so many other conferences can make it difficult for event planners to come up with innovative event ideas to wow their attendees. I feel their pain. While each attendees’ goals for a conference or summit…

How Live Events Boost Your Content Marketing Strategy

By on February 26th, 2019

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses. In 2018, 400 mid-to-senior level marketers were surveyed about the current state of event marketing in…

The Best Marketing Conferences To Attend In 2019

By on January 8th, 2019

I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place? For some of us, it’s to learn or be inspired with new ideas. For others, it might be to…

Events That Move Customers to Action

By on November 27th, 2018

Events help you know your customers and potential customers face-to-face. Done well, they’ll move attendees to buy your products and services. ‘ Why Hold Events? People buy from people they know. That’s why word-of-mouth advertising, despite marketers’ best efforts to make their work the center of attention, remains the number one reason people buy. Why fight the facts? When businesses’ marketing departments use word-of-mouth advertising to their advantage, sales happen.…