Stop the Sales Drop: Marketing Shifts for Stronger Growth

By on May 26th, 2020
stop the sales drop summit

The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger…

What To Do When Your Marketing Event Is Canceled

By on March 6th, 2020
when your marketing event gets canceled

Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don't always go as planned. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. So, what should you do if your event is canceled? All's not lost! There are still possibilities to…

A Failsafe Guide to Setting the Theme for Your Event

By on February 27th, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a reliable guide to help you choose a super-hit theme for your next event. It’s that blank sheet of paper that gets you. When it’s time to think of an event theme, sometimes the idea well runs dry. Yet there’s that darn calendar – blinking red, or so it seems. You needed a theme yesterday. Your pre-event…

Event Content Ideas: The Best Topics that Resonate with Your Audience

By on February 18th, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. But, how do you narrow down your event content ideas to find the most effective topics? What sort of content should you create to engage your target audience, encourage social media…

The Biggest Leadership Conferences Taking Place in 2020

By on February 12th, 2020
virtual event marketing

Editor's Note: Looking for the Best Marketing Conferences?  The start of a new year is a fantastic time to make plans for the future and invest in both your business and yourself. If you’re planning to level up your leadership skills this year, it’s well worth considering attending a leadership conference. Leadership isn’t something that can be taught, but it is a skill you can learn and develop by learning from…

How to Draw the Most Popular Speakers in the Industry to Your Conference

By on January 29th, 2020

A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. Attendees will travel from across the globe for the chance to hear directly from some of the biggest and most respected names in the industry. A great speaker can transform your event from something mediocre into a memorable experience for…

How to Get a Motivational Speaker to Add Pizzazz to Your Event

By on January 15th, 2020

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year. One of the best ways to add pizzazz to your event is to find…

The Best Marketing Conferences to Attend in 2020

By on January 6th, 2020
best marketing conferences 2020 are virtual now

Editor's Note: The 2022 version is here so check out the Best Marketing Conferences for 2022. Is your 2020 calendar already filling up? Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors,…

How to Identify the Best Keynote Speakers in Your Industry (And Bring Them to Your Event)

By on December 10th, 2019
when your marketing event gets canceled

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. As someone who speaks at conferences for my industry regularly, I’d like to share some tips that will increase your chance of success. Here’s how to snag…

How to Build a Content Strategy for Event Marketing

By on October 21st, 2019
Content Strategy For Events

I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers, awesome venues, food, and parties, and more. There are a lot of moving…