Event Marketing
Event marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been
Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don't always go as planned. With the current public health concerns over coronavirus, many companies are ba
If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a reliable guide to help you choose a super-hit theme for your next event. It’s that blank sheet of paper that gets you. When it’s time to think of an event theme, sometimes the idea well r
Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. But, how do yo
Editor's Note: Looking for the Best Marketing Conferences? The start of a new year is a fantastic time to make plans for the future and invest in both your business and yourself. If you’re planning to level up your leadership skills this year, it’s well worth considering att
A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. Attendees will travel from across the globe for the chance to hear directly from some
I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others. Event managers fo
Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This i
We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Quick Takeaways: Use your website as
Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful