Event Marketing Strategy and Timelines for Busy Event Managers

By on August 20th, 2019

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing…

7 Types of Content That’ll Make Your Event Marketing Even Better

By on August 6th, 2019

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. Over 40% of event creators said they planned to spend more on marketing in 2018 than the previous year. Most of this budget is spent on content spread across email and…

10 Simple Steps to Create a Great Event Marketing Plan

By on July 22nd, 2019

We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Quick Takeaways: Use your website as your online home base, augmenting it with personalized communication, social media reach, influencer promotions, and guest blogs by featured speakers. Select a…

How to Save Money on Your Next Marketing Event

By on July 16th, 2019

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas on how to save money on your next marketing event, use some of the following…

How to Market an Event: 15 Event Marketing Tips

By on June 25th, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips and ideas will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways: An integrated marketing strategy is essential to maximize attendance and build buzz in the run-up to your event. You should use…

The Best Ice Breaker Ideas to Drive Engagement at Your Next Event

By on June 11th, 2019

Ice breakers have earned themselves a bit of a negative reputation in corporate events but they serve an important purpose. The best ice breaker ideas help your event attendees to warm up, network with each other, get to know the event facilitators, and they can create a memorable experience for everyone involved. Bad ice breakers are at best a waste of time, and at worst can do the opposite of…

Top 5 Event Marketing Strategies & Ideas

By on May 29th, 2019

Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, you need to get your event marketing strategies in place first. When individuals attend your…

7 Creative Event Ideas to Use in 2021

By on March 13th, 2019

As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone. That said, competing with so many other conferences can make it difficult for event planners to come up with innovative event ideas to wow their attendees. I feel their pain. While each attendees’ goals for a conference or summit…

How Live Events Boost Your Content Marketing Strategy

By on February 26th, 2019

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses. In 2018, 400 mid-to-senior level marketers were surveyed about the current state of event marketing in…

The Best Marketing Conferences to Attend in 2019

By on January 8th, 2019

Editor's Note: The 2022 version is here so check out the Best Marketing Events for 2022. I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place? For some of…