Influencer Marketing
Influencer marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, tha
The word influencer was added to the Merriam Webster dictionary in 2019, but influencer marketing is nothing new. For centuries, high-profile individuals have influenced consumer buying decisions. In the 17th and 18th centuries, citizens turned to kings, queens, and popes for ad
B2B influencer marketing is a game-changer for enterprise brands. By partnering with influential thought leaders in your industry, you can reach new audiences, build trust and credibility with current customers and prospects, and drive sales. Planning and executing a B2B influen
Who are these influencers, anyway? Are they celebrities? Do they come from some political background? Well, no! In a nutshell, anyone with a decent following on any social platform can be an influencer. Companies are paying these self-made people to endorse their brands, co