Factors to estimate how much your mobile app idea will cost

Factors to estimate how much your mobile app idea will cost

by Brian Jens on Jul 5, 2017 in Mobile

Recent studies show that 86% of customers’ mobile time is spent on applications. To keep up with the times, small and big business owners are investing more and more in mobile app development. Most people have no idea of which criteria affect the cost of the app development and don’t know how to plan the […]

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Elevate Your Mobile Email Marketing Strategy

Elevate Your Mobile Email Marketing Strategy

by Guest Author on Jan 9, 2017 in Mobile

My wife probably doesn’t like—check that—I know she doesn’t like it, but I’m on my smartphone a lot at home. I’m checking on sports scores or scanning my social feeds, but I’m doing one thing more than anything else. I’m always checking my email. The Radicati Group estimates the number of email users worldwide is […]

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5 ways to refine your mobile marketing campaign and increase ROI

5 ways to refine your mobile marketing campaign and increase ROI

by Guest Author on Nov 21, 2016 in Marketing Strategy

Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities. With thousands of how-to articles, case studies & data insights circling the web, how do marketers keep getting it wrong? Well as […]

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5 Great Mobile Website And App Examples

5 Great Mobile Website And App Examples

by Guest Author on Nov 7, 2016 in Mobile

Irish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash.  Unfortunately, they were launching their ‘signature for men’ bodywash range into a low interest, high competition market to compete with other well established brands, therefore they needed a campaign that not only spoke to their […]

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5 reasons your business needs a mobile app

5 reasons your business needs a mobile app

by Guest Author on Sep 27, 2016 in Marketing Strategy

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]

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Innovation in Business: What is Geofencing and Why SMBs Need it

Innovation in Business: What is Geofencing and Why SMBs Need it

by Nate Vickery on Jul 12, 2016 in Mobile

Innovation equals growth. This sentence pretty much sums up the attitude of the great majority of entrepreneurs today. Startups from all around the world are all looking for a way to utilize technology in the best possible way in order to grow their companies and generate more revenue. According to PwC, one of the big […]

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