Factors to estimate how much your mobile app idea will cost

By on July 5th, 2017

Recent studies show that 86% of customers’ mobile time is spent on applications. To keep up with the times, small and big business owners are investing more and more in mobile app development. Most people have no idea of which criteria affect the cost of the app development and don’t know how to plan the budget and set right priorities. The main driver of the app development costs is a…

Elevate Your Mobile Email Marketing Strategy

By on January 9th, 2017

My wife probably doesn't like—check that—I know she doesn't like it, but I'm on my smartphone a lot at home. I'm checking on sports scores or scanning my social feeds, but I'm doing one thing more than anything else. I'm always checking my email. The Radicati Group estimates the number of email users worldwide is 2.6 billion, and the number of emails sent per day is around 205 billion. That’s…

5 ways to refine your mobile marketing campaign and increase ROI

By on November 21st, 2016

Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities. With thousands of how-to articles, case studies & data insights circling the web, how do marketers keep getting it wrong? Well as you may expect, there are many important facets of a watertight mobile campaign. Here we…

5 Great Mobile Website And App Examples

By on November 7th, 2016

Irish Spring – Signature marketing campaign   Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash.  Unfortunately, they were launching their ‘signature for men’ bodywash range into a low interest, high competition market to compete with other well established brands, therefore they needed a campaign that not only spoke to their audience but engaged them effectively. The strategy With millennial men as the target audience,…

5 reasons your business needs a mobile app

By on September 27th, 2016

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting over 2 million applications as of 2015. It seems in fact that more and more…

Innovation in Business: What is Geofencing and Why SMBs Need it

By on July 12th, 2016

Innovation equals growth. This sentence pretty much sums up the attitude of the great majority of entrepreneurs today. Startups from all around the world are all looking for a way to utilize technology in the best possible way in order to grow their companies and generate more revenue. According to PwC, one of the big four international accountancy firms, innovation is the key factor of growth for almost every startup.…

How Mobile Apps Have Changed the Face of Digital Marketing

By on July 7th, 2016

We all know that digital marketing is constantly changing due to technological advancements. But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me. Mobile apps have made lives easier, whether it is sending emails, making online purchases, searching for information, connecting with clients, and so on. Unknowingly, smartphones…

Preparing Your Marketing Strategies For Chatbots

By on June 1st, 2016

Chatbots are the newest hot topic in the world of tech and marketing. Facebook’s recent announcement about Messenger supporting chatbots and that they want to open a chatbot store shows how they view the future of social interactions. This could be a huge change in how businesses interact with consumers.   As with every new tactic in regards to consumer relations, marketers have to determine how it’s going to fit…

5 Ways Social Media has Influenced the Direction of Mobile Marketing

By on May 11th, 2016

Today, Pew Research Center has reported that more than half of all American adults (65 percent) are on social media. This has jumped by 7 percent since the Pew Research Center started tracking usage in 2005. With so many people on social media, the various platforms have greatly influenced marketing today. Mobile marketing has been especially influenced by the direction that users are going on social media. News Gets Stale…

Can the Versatility of Mobile Marketing Stretch to B2B?

By on May 10th, 2016

It’s clear that mobile marketing is an increasingly powerful channel for reaching today’s modern consumers, but it doesn’t stop there. Mobile marketing stretches just as powerfully to a B2B audience. Below, we’ll discuss five important reasons that mobile marketing is a must-have for B2B businesses as well: 1. Mobile Popularity is Growing Among Workers, Too We know that smartphone and tablet usage has exploded among the average consumer, but it’s…