Mobile

Investing in search engine optimization (SEO) gets your content in front of its intended audience. One aspect of SEO you might be overlooking, however, is page speed optimization. Your site has to load quickly to hold the reader's attention. A fast-loading website keeps visitors

You’ve optimized your website for mobile visitors and follow Google’s mobile-first indexing best practices. You removed your clunky lead forms and ungated your content. You use responsive email templates, buttons instead of hyperlinks, and include plenty of whitespace in

Chatbots are the newest hot topic in the world of tech and marketing. Facebook’s recent announcement about Messenger supporting chatbots and that they want to open a chatbot store shows how they view the future of social interactions. This could be a huge change in how businesses

Irish Spring – Signature marketing campaign   Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash.  Unfortunately, they were launching their ‘signature for men’ bodywash range into a low interest, high competition market

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendou

Innovation equals growth. This sentence pretty much sums up the attitude of the great majority of entrepreneurs today. Startups from all around the world are all looking for a way to utilize technology in the best possible way in order to grow their companies and generate more reve

Visit a lot of mobile websites and you’ll see precious screen space dedicated to social sharing buttons, imploring users to share the content on Facebook, Twitter, Pinterest or other social networks. At first this seems like a good design choice: social media usage on mobile i

With the advent of the modern smartphone, websites faced a problem: all the great features they’d painstakingly constructed now had to fit on much, much smaller screens with touch interfaces. One common strategy that emerged to free up screen space was to create a small, unlabel