Mobile

You’ve optimized your website for mobile visitors and follow Google’s mobile-first indexing best practices. You removed your clunky lead forms and ungated your content. You use responsive email templates, buttons instead of hyperlinks, and include plenty of whitespace in your email copy. While these things are all important for creating mobile-friendly marketing content, they aren’t actual mobile marketing strategies. Mobile marketing ideas and strategies reach people through mobile channels, like…

Chatbots are the newest hot topic in the world of tech and marketing. Facebook’s recent announcement about Messenger supporting chatbots and that they want to open a chatbot store shows how they view the future of social interactions. This could be a huge change in how businesses interact with consumers. As with every new tactic in regards to consumer relations, marketers have to determine how it’s going to fit with…

Irish Spring – Signature marketing campaign   Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash.  Unfortunately, they were launching their ‘signature for men’ bodywash range into a low interest, high competition market to compete with other well established brands, therefore they needed a campaign that not only spoke to their audience but engaged them effectively. The strategy With millennial men as the target audience,…

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting over 2 million applications as of 2015. It seems in fact that more and more…

Innovation equals growth. This sentence pretty much sums up the attitude of the great majority of entrepreneurs today. Startups from all around the world are all looking for a way to utilize technology in the best possible way in order to grow their companies and generate more revenue. According to PwC, one of the big four international accountancy firms, innovation is the key factor of growth for almost every startup.…

Only if you have been living under a rock if you didn’t notice that in the last few years mobile usage and mobile commerce is growing at the speed of light: according to Internet Retailer in 2015 mobile commerce accounted for nearly 30% of all US e-commerce sales and the 2015 total of $70bn in mobile retail commerce sales is estimated to double to nearly $150bn by 2019. What all…

Visit a lot of mobile websites and you’ll see precious screen space dedicated to social sharing buttons, imploring users to share the content on Facebook, Twitter, Pinterest or other social networks. At first this seems like a good design choice: social media usage on mobile is huge. Pinterest relies on mobile browsers for 64% of its referred traffic. And over half a billion people access Facebook solely through mobile -…

With the advent of the modern smartphone, websites faced a problem: all the great features they’d painstakingly constructed now had to fit on much, much smaller screens with touch interfaces. One common strategy that emerged to free up screen space was to create a small, unlabeled menu icon where they could bury some of the more advanced features. The icon, comprised of three stacked bars, is known as the hamburger…

Source: Business Insider I’m a sucker for a great Mary Meeker presentation. Recently, Mary updated her famous slide deck on Internet trends and the state of Digital Media with some new information. After some of the standard content on the rapid rise of mobile internet access, she included a slide covering a Nielsen study on what American kids want for Christmas. No surprise, but the Apple iPad tops the list…