Mobile

It’s clear that mobile marketing is an increasingly powerful channel for reaching today’s modern consumers, but it doesn’t stop there. Mobile marketing stretches just as powerfully to a B2B audience. Below, we’ll discuss five important reasons that mobile marketing is a must-have for B2B businesses as well: 1. Mobile Popularity is Growing Among Workers, Too We know that smartphone and tablet usage has exploded among the average consumer, but it’s…

Your consumer population is a community, and they deserve ongoing support. In 2016, real-time strategies win. Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. Mobile conversion rates have increased by 64 percent compared to desktop, and for several reasons. The smartphone’s anywhere, anytime design makes ongoing customer engagement possible, and mobile-centric consumers are sticking to brands with great retention policies. Retention, in…

Today, Americans spend approximately 3.7 hours, daily, on smartphone use. Experts are changing the game, and business operators have only cracked the surface of mobile marketing. Businesses are reaching out, connecting, selling and giving new options with smartphone access, and constant tune-ups are creating a highly sustainable mobile atmosphere. Mobile marketing has come a long way, and for several reasons. Below, we discuss the top-dog industry approaches mobile marketers have…

Here’s something interesting: mobile advertising is expected to reach a downright staggering $46 billion by the year 2019. Why should you care? Because, as a business, you can certainly make waves by going against trends, but when a trend is this big - $46 billion big – you can’t afford to not hop on board. One of the biggest players in mobile advertising is Facebook. Considering that ad blocking grew…

In 2016, mobile marketing is poised to be more powerful than ever. The number of users who own mobile devices is continuing to increase, and the amount of companies who focus on mobile are increasing as well. There’s no better way to attract web traffic, improve sales, or even drive inbound phone calls. If you’re interested in driving inbound calls with your mobile marketing, here are four important tips to…

Only if you have been living under a rock if you didn’t notice that in the last few years mobile usage and mobile commerce is growing at the speed of light: according to Internet Retailer in 2015 mobile commerce accounted for nearly 30% of all US e-commerce sales and the 2015 total of $70bn in mobile retail commerce sales is estimated to double to nearly $150bn by 2019. What all…

As a retailer, you know how important a successful marketing campaign can be. What you might not be aware of, though, is the powerful impact mobile marketing is having on retail. Whether you cater to a mobile audience or not, here are seven reasons that you can’t ignore mobile marketing any longer: Just About Everybody Owns a Mobile Device According to data provided by the Pew Research Center, almost two-thirds…

Visit a lot of mobile websites and you’ll see precious screen space dedicated to social sharing buttons, imploring users to share the content on Facebook, Twitter, Pinterest or other social networks. At first this seems like a good design choice: social media usage on mobile is huge. Pinterest relies on mobile browsers for 64% of its referred traffic. And over half a billion people access Facebook solely through mobile -…

With the advent of the modern smartphone, websites faced a problem: all the great features they’d painstakingly constructed now had to fit on much, much smaller screens with touch interfaces. One common strategy that emerged to free up screen space was to create a small, unlabeled menu icon where they could bury some of the more advanced features. The icon, comprised of three stacked bars, is known as the hamburger…

One of the greatest challenges facing marketers today is the explosion of mobile. From the volume of online traffic to hours spent online, mobile has surpassed desktop as consumers’ preferred method of accessing the web. The daunting question all companies must answer correctly:How do we provide our customers with the best experiences across devices? One popular answer is responsive web design (RWD). First introduced in 2010, RWD allows you to…