7 Steps To Sales And Marketing Alignment

7 Steps To Sales And Marketing Alignment

by Michael Brenner on Feb 1, 2011 in Sales Alignment

Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say “how to align sales and marketing.” Why is this so difficult? I mean we are all after the same goals for our companies: revenue, profit, happy customers. And we all want to keep our job, get a raise or make a bonus. But […]

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5 Sales Closing Techniques

5 Sales Closing Techniques

by Michael Brenner on Oct 7, 2010 in Sales Alignment

With all of the discussion here on content marketing, I thought it made sense to bring in a sales perspective and guidance to the site. The following excerpt is important to sales and comes from my former colleague, Rob Krekstein.  I have been a student of selling and sales management for more than twenty years, and I […]

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How To Align Marketing With Sales

How To Align Marketing With Sales

by Michael Brenner on Sep 30, 2010 in Sales Alignment

This is arguably the single most important topic for marketing: how to align with sales. If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales, update your resume. If you think marketing objectives are about something other than sales, […]

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