Search Marketing
Search marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
“Welcome to the world of GA4, where the future of analytics is as promising as it is perplexing!” That's what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we're always knee-deep in digital marketing trends, and GA4 has been
Have you ever typed a question into Google and received a direct answer right at the top of the results? That's a featured snippet. At Marketing Insider Group, we've watched as these snippets have transformed the way users interact with search engines. They're not just regular s
Surely, you appreciate that search engine optimization is critical to online success. Websites with high rankings always get more traffic and leads, as organic search has a higher return than other marketing efforts. However, with more SEO tools available than ever, everyone wan
Have you ever wondered what really makes a website stand out in the crowded online space? It’s not a fancy design, a big brand name, or even the platform you’re using. It’s your reputation. Imagine the internet as a big party, and the most-talked about guests are the ones
Securing a top spot on Google's search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Yet, even with an impressive SEO strategy, top-notch content, and meticulous techn
Gone are the days when Google reigned supreme, because social media search is on the rise. More and more users are asking TikTok and Instagram to answer their questions. Are social media’s conversational, personalized responses leaving Google’s SERPs in the dust? TikTok alone
For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strat
Search engines are the main channel for discovering information and services in the modern day. HubSpot estimates that Google processes approximately 63,000 search queries every second, translating to 5.6 billion daily searches and around 2 trillion global searches annually. 1 The
2023? Say what? You read it right! It’s hard to believe we’re already ready to wind down another year. As we say goodbye to 2022 and prepare for the final few weeks of 2022, it’s not too early to think about what new strategies you want to add to your content marketing plan f
SEO for Google is the foundation of content marketing. It’s what drives rankings, web traffic, and ultimately converted customers. But it can also feel complicated! There are lots of moving parts to manage in an SEO strategy. Plus, Google updates its algorithm yearly, meaning you