Prepare For Instagram Marketing To Become Pay-To-Play

By on November 8th, 2018

“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down. And many marketers are starting to take notice. First up, here are the reasons you should formulate a plan to pay-to-play on Instagram. Instagram Marketing…

8 Instagram Tools for Social Media Marketers

By on September 5th, 2018

In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Instagram platform isn’t just for photographers and teens. Right now, it is the most promising network to build your business on, but only if you know how to utilize this opportunity.’’ – explains Anna…

36 Rules for Social Media: Optimize your Digital Market Performance

By on August 16th, 2018

Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). And, while such images with lists designed to drive traffic are great for building that purpose, in this post I wish to distill the information from…

5 Steps for Marketing Your Business on Social Media

By on August 9th, 2018

At this point in time, there isn’t a single business that should not be marketing itself on social media. The opportunity to interact directly with your target audience should not, and cannot, be passed up. However, many businesses throw together a profile haphazardly, and then don’t put the time and strategy into prioritizing its importance and success. You must put careful thought and consideration behind your social presence and then…

Social Media Statistics Marketers Need to Know [Infographic]

By on August 8th, 2018

In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. Social media marketing is important to the success of every business, but it can be exhausting. Changing technology, complex algorithms and new trends make it difficult to settle into a predictable pattern of success. There is no single strategy that will work for every business. Marketers have to stay up…

Weekend Reading: “Friend of a Friend” by David Burkus

By on July 20th, 2018

For the 184th episode of The Marketing Book Podcast, I interviewed David Burkus, author of Friend of a Friend. . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career.

Ways To Fuse Social Media With Print Media

By on July 18th, 2018

Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can it? Let’s be honest about something. Even though pop-up ads have become less of a…

How to Get Your Employees to Care About Social Media and Employee Advocacy

By on May 23rd, 2018

A common challenge organizations face when rolling out an employee advocacy program is engagement. Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them. WIIFM? Under any scenario your company will benefit from an employee advocacy program, however if you approach it from…

5 Expert Tips from Influential Executives to Improve Your Social Media Approach

By on May 1st, 2018

Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. Consider this tale of two companies. When taxi drivers went on strike to protest the immigration ban earlier this year, Uber and Lyft took to social media -- each with a very different outcome. Uber’s…

3 Tips (and a Bonus) for Writing a Better LinkedIn Profile

By on December 13th, 2017

“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about my own role in sales. Everyone truly is in sales. Whether you’re selling a product,…