How to Bring Instagram Love to Your Email Marketing

By on December 6th, 2016

You’ve probably heard a couple of things about Instagram and email marketing. You’ve heard that email is the old, reliable work horse of marketing, and you’ve probably heard that Instagram is the “big thing” on the social media scene. But did you know that they could work together to increase engagement with your email marketing? What’s Email Engagement? The definition of engagement in email marketing is the level to which…

10 Social Media Tools That Will Wow Your Followers and Make Them Click

By on November 22nd, 2016

Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. 1. PromoRepublicPromoRepublic recently was rated first place in Product Hunt’s list of top technology tools for social media. Content marketing is made easy with PromoRepublic…

Should Brands Rely on Social Media to Connect with Consumers?

By on November 10th, 2016

There has been a lot of discussion lately about Social Media and Branding. Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining consistency in the brand image? Social Media and the Brand Since social media channels have come into existence, brands have been…

How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn

By on November 4th, 2016

An animated video creation, production and marketing service company for  technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships. They relied on “word of mouth” and on satisfied clients continually coming back without any urging. But because of the “marketing slow down” when enterprise IT technology companies shrank their…

Stop Being a Wimp with Your Content and Discussions

By on October 17th, 2016

I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen, social media experts like Jay Baer and David Meerman Scott and social selling experts…

How to Use Slack for Social Media Marketing

By on October 4th, 2016

Social media marketing is a necessary part of any brand's promotional strategy at this point. While it might not make up the largest chunk of it (I recommend to all of my clients that they focus on content and save social from engagement beyond anything else), it still takes up a solid handful of the time and energy related to the task. When you think of social platforms for marketing,…

How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1

By on September 13th, 2016

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel.  I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Now, as I review the…

How to Know if Instagram is Right for Your B2B

By on September 7th, 2016

If you’ve been paying attention to the social media scene for the past few years, you’ll know that Instagram has been getting a lot of buzz. Several industries, primarily in B2C brands, have found the hearts of their communities on the platform. Beauty, fashion, travel, and just about anything easily visual fit beautifully on Instagram. But most B2B brands have shied away. That's a mistake. With some work, strategic planning,…

LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams

By on August 25th, 2016

I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. I completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. For example, with the free version, you get a limited view of prospects inside targeted companies. You do not see everyone that you should be connecting with and engaging with…

CMOs fail to go beyond brand awareness on LinkedIn

By on August 23rd, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it's because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer's journey. A recent MarketingLand.com article, “5 CMOs Who Are Turning To LinkedIn,” shows how CMOs at…