The Benefits of Cross-Channel Influencer Marketing Campaigns

By on August 13th, 2018

It’s not as cutting edge as it was a few years ago to choose an influencer, rather than a more established celebrity, for your marketing campaign. But for many traditional marketing teams, utilizing an influencer to the best of their ability is still some way outside of the comfort zone. One of the best ways to make sure that you’re getting the most out of the influencer that you’ve chosen…

6 Video Marketing Best Practices for 2020

By on August 7th, 2018

Most marketing professionals will swear by the power of video content marketing. More than half a decade ago, Cisco predicted that video will comprise more than 80% of global Internet traffic by the year 2020. We are on the verge of finding out! When implemented strategically, a video marketing campaign can engage the minds of millions of people in a short time, regardless of shooting it in-house or using an…

Can Your CRM Predict the Future?

By on August 6th, 2018

91% of leading marketers are already using or are fully committed to predictive marketing. Today, the majority of CRM vendors offer some level of predictive analytics capabilities within their software. And the majority of marketers who use predictive analytics—alongside a CRM—are thriving, achieving better ROI and maximizing the lifetime value of a customer. But the value and potential of predictive analytics are still underestimated by nearly 50% of marketers. A…

Weekend Reading: “The 1-Page Marketing Plan” by Allan Dib

By on August 3rd, 2018

For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

How to Jumpstart Your International B2B Ecommerce Strategy

By on August 1st, 2018

The global B2B industry is thriving, and it offers all kinds of excellent opportunities for many companies that feel limited within their own country. According to Statista’s report, B2B online sales are expected to reach $7.7 trillion in 2018 - more than twice that of the B2C ecommerce market. China’s market far exceeds the United States, while countries like the UK, Japan, and Germany are quickly growing in size as…

CMO Insights: Putting People Before Data

By on August 1st, 2018

It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey? Do you feel like the brand resonates at each stage of engagement? Are you on track to meet your annual KPIs? As we continue…

4 Ways Small Businesses Can Take on Behemoths and Win

By on July 31st, 2018

Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. Why am I telling you this? Because for some strange reason, when we think “economy” we think of the Amazons, Googles and AT&Ts of the world. Not one thought is spared for the businesses that actually…

How to Best Utilize Retargeting to Improve Your Conversion Rates

By on July 30th, 2018

Did you know that the average documented shopping cart abandonment rate is almost 70%? This means that only 30% of people who visit a website actually convert and make a purchase. Or financially speaking, your bottom line is highly affected by this customer behavior. But, things don’t have to be this bad because unlike brick-and-mortar business owners who can’t do anything to identify and reach people who leave their store…

Is The Smartphone Market Oversaturated?

By on July 25th, 2018

Word on the street for marketers, at least in the United States, is that the smartphone market is on the brink of becoming supersaturated, that it is ready to plateau as far as growth and sales are concerned. What do the statistics say? Here in the United States the Pew Center for Research recently discovered that a full 95% of adult citizens possess a mobile phone, and that 77% of…

How to Successfully Market Your Crowdfunding Project

By on July 24th, 2018

To start a business, you need seed money — something to work with in order to get started and get through that first round of expenses. There are a few different ways to get that money including: saving up your own money, taking out a loan, asking for investments, and crowdfunding. That last one is a clever way to get seed money from your target market without putting yourself in…