CMO Insights: Why CMOs Need to Drive Disruptive Growth

By on August 22nd, 2018

The Facts Up Front: 50% of organizations state that their CMOs are the ones most responsible for driving disruptive growth. (Accenture) 67% of business owners believe that by 2020 marketing will be a revenue generator for their organizations. (Marketo) 30% of CMOs will be let go for not mastering the blended skill set of design and analytics. (Forrester) It’s predicted that CMOs will soon be spending more on technology than…

Why Marketers Are Still Struggling to Measure Engagement

By on August 21st, 2018

The most engaging brands – the ones who are offering data-driven contextual experiences for customers – are the companies who are winning over the hearts and minds of consumers. And they are keeping them.Consumers gravitate to relevant, personalized experiences like moms to coupons. When well delivered, they aren’t just rewarding, they’re fulfilling.But, for all the well-justified hype about investing resources into boosting CX to boost engagement, the reality is, marketers are…

The Four P’s of B2B Marketing Just Aren’t Enough Anymore

By on August 20th, 2018

Almost 10 years ago, Simon Hayward, Gartner Fellow, declared: “Most products are now good enough to serve the majority of users most of the time.” So, what does that mean for your products today? Bad news: they just aren’t as exciting for your customers as you think they are — not even close. In business-to-business, the days of selling and marketing features and benefits are long gone. For the dog…

Top 7 Tools for Creating a Strong Brand Identity

By on August 16th, 2018

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. It is not just used for large companies, but it has gained traction among small businesses, celebrities, events, and even non-profit organizations.   What Exactly Is Brand Identity? Brand identity refers to the collection of all brand elements created by a company or individual to espouse the right image…

How to Create a Work Culture Ideal for Creative Marketers

By on August 14th, 2018

Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Yet, many creatives — including writers and designers — do their best work under very specific circumstances. Too much pressure, and some creatives flop. Others need the ability to chat and collaborate freely with their coworkers, while others…

The Benefits of Cross-Channel Influencer Marketing Campaigns

By on August 13th, 2018

It’s not as cutting edge as it was a few years ago to choose an influencer, rather than a more established celebrity, for your marketing campaign. But for many traditional marketing teams, utilizing an influencer to the best of their ability is still some way outside of the comfort zone. One of the best ways to make sure that you’re getting the most out of the influencer that you’ve chosen…

7 Video Marketing Best Practices for 2021

By on August 7th, 2018

Most marketing professionals will swear by the power of video content marketing. More than half a decade ago, Cisco predicted that video will comprise more than 80% of global Internet traffic by the year 2020. We are on the verge of finding out! When implemented strategically, a video marketing campaign can engage the minds of millions of people in a short time, regardless of shooting it in-house or using an…

Can Your CRM Predict the Future?

By on August 6th, 2018

91% of leading marketers are already using or are fully committed to predictive marketing. Today, the majority of CRM vendors offer some level of predictive analytics capabilities within their software. And the majority of marketers who use predictive analytics—alongside a CRM—are thriving, achieving better ROI and maximizing the lifetime value of a customer. But the value and potential of predictive analytics are still underestimated by nearly 50% of marketers. A…

Weekend Reading: “The 1-Page Marketing Plan” by Allan Dib

By on August 3rd, 2018

For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

CMO Insights: Putting People Before Data

By on August 1st, 2018

It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey? Do you feel like the brand resonates at each stage of engagement? Are you on track to meet your annual KPIs? As we continue…