4 Ways Small Businesses Can Take on Behemoths and Win

By on July 31st, 2018

Small businesses are the lifeblood of the economy. In the United States, small businesses make up 99.7% of all employer firms and accounted for 63% of net new jobs created between 1993 and 2013. Why am I telling you this? Because for some strange reason, when we think “economy” we think of the Amazons, Googles and AT&Ts of the world. Not one thought is spared for the businesses that actually…

How to Best Utilize Retargeting to Improve Your Conversion Rates

By on July 30th, 2018

Did you know that the average documented shopping cart abandonment rate is almost 70%? This means that only 30% of people who visit a website actually convert and make a purchase. Or financially speaking, your bottom line is highly affected by this customer behavior. But, things don’t have to be this bad because unlike brick-and-mortar business owners who can’t do anything to identify and reach people who leave their store…

Is The Smartphone Market Oversaturated?

By on July 25th, 2018

Word on the street for marketers, at least in the United States, is that the smartphone market is on the brink of becoming supersaturated, that it is ready to plateau as far as growth and sales are concerned. What do the statistics say? Here in the United States the Pew Center for Research recently discovered that a full 95% of adult citizens possess a mobile phone, and that 77% of…

How to Successfully Market Your Crowdfunding Project

By on July 24th, 2018

To start a business, you need seed money — something to work with in order to get started and get through that first round of expenses. There are a few different ways to get that money including: saving up your own money, taking out a loan, asking for investments, and crowdfunding. That last one is a clever way to get seed money from your target market without putting yourself in…

Weekend Reading: “Shift” by Sean M. Doyle

By on July 13th, 2018

For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task.

3 Forces Shaping The Future Of B2B Marketing

By on July 12th, 2018

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an elusive and challenging endeavor.  In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause…

Your Marketing Campaign Is Dead. Why Isn’t It Working?

By on July 11th, 2018

After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure. This is not the moment to try to find a new job, this is the moment when you do your best to learn from your mistakes and create a new campaign that…

Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study

By on July 9th, 2018

Let’s face it. The role of the Chief Marketing Officer today isn’t just difficult. It’s getting harder to pin down. But, what if trying to pin it down and put it in a box is exactly what has limited marketing leaders from doing their job well in the first place? According to the latest joint report released by the CMO Council and Deloitte, CMOs and the Spark to Drive Growth, marketing leaders aren’t…

4 Lessons to Remember Before Rebranding Your Business

By on July 5th, 2018

There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly. A good rebrand can help a company connect with a new or changed target market, or help keep your business at the forefront of your customers’ mind. A…

This Is the Secret to Being as Productive as an Entire Marketing Team

By on July 3rd, 2018

For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole. For each item you complete, two or three more spring up, and prioritizing doesn’t help when they’re all mission-critical. Fortunately, there’s a way to drastically improve your marketing efficiency while getting you the results you need to create a successful business. Enter Automation…