Strategy

Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ exp

Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most effective tactic. People trust the recommendations of their friends and family when it comes to products. Now, there are customers who like a product and will give a referral if

Consumers have a love-hate relationship with digital advertising. On one hand, they want to learn about new products and services. On the other, they resent being bombarded and followed by ads that feel irrelevant, intrusive, or downright creepy. How can marketers ensure their ads

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to

There’s a great irony among the marketing profession. Most marketers are quite good at what they do—whether it be promoting a product, building a brand, or selling a service. But when it comes to marketing themselves, many fall short of putting together a compelling message tha

As CEOs worldwide are looking at marketing as a growth driver, they have become more critical in measuring all marketing efforts' performance. What do CEOs want most from their B2B marketing team? Clarity. They want to see results that clearly show their company’s marketing e

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from marketing lies in utilizing the latest tools such as marketing a

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving t

Today, nearly everyone uses social media to address or engage with companies around social and environmental issues. Consumers are making an effort to learn proactively about the way a company engages with the world before they decide to support it. That's not all. 79% of today'

Your logo is more than just a symbol. It's the face of your brand. When we see three stripes, our minds immediately jump to Adidas. The sight of the Golden Arches? Our stomachs start to rumble. A great logo can convey a sense of quality, joy, or even coolness. It's a small im