How to Establish Credibility and Trust in Marketing

By on May 13th, 2020
credibility and trust in marketing

A recent survey found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Marketing Week reported a similar finding that revealed that only about one-third of B2B CEOs consider marketing an important part of their business. Why? It might be us. We’re often so eager…

The 21st Century Innovation Paradox (And What We Can Do About It)

By on May 8th, 2020

What’s the most desirable trait every company today wants boatloads full of? Innovation. In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. You’re likely racing to come up with the most innovative ideas to gain a competitive edge. The problem is, nothing kills the creative mindset that’s necessary for…

How Much Should a Blog Post Cost?

By on April 27th, 2020
blog article cost

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. But you just don’t have time – you have a business to run. You wonder about hiring a content marketing agency, but you don’t have a clue how much to…

How to Jumpstart Your International B2B Ecommerce Strategy

By on February 1st, 2020

The global B2B industry is thriving, and it offers all kinds of excellent opportunities for many companies that feel limited within their own country. According to Statista’s report, B2B online sales are expected to reach $7.7 trillion in 2018 - more than twice that of the B2C ecommerce market. China’s market far exceeds the United States, while countries like the UK, Japan, and Germany are quickly growing in size as…

The Role of Data, Measurement and Research in Customer Advocacy

By on October 30th, 2019

One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. By optimizing this value, brands have the opportunity to improve business performance. The key to successfully enhancing this value is through a Voice of the Customer (VoC) program. Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role…

[My New Book] Mean People Suck: How Empathy Leads To Bigger Profits And A Better Life

By on October 25th, 2019
Michael Brenner mean people suck book

I am so excited to let you know that today you can purchase Mean People Suck: How Empathy Leads To A Bigger Profits and A Better Life. You can buy it on Amazon, Walmart, Barnes & Noble and the audiobook will be out soon. Like in a few days... When most people hear the title, they typically say, "yeah, mean people really do suck!" Then I can see them reflecting.…

5 Steps to Strengthen Your Customer Success Game

By on October 23rd, 2019

If customer service is a school coach, customer success is a personal trainer. The former is reactive, transactional, and focused on serving as many people as quickly as possible. Trainers are proactive and flexible, designing programs around what the trainee wants to achieve. But just like athletic trainers, customer success people need two things to succeed: engaged trainees and the right tools. Although a customer success staff can’t control who…

How Account-Based Marketing Works: Digital And Traditional Tactics

By on October 23rd, 2019

The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation. This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for…

Does More Martech Mean Fewer Brand Fans?

By on October 14th, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester, CMOs are spending more on tech than any other C-suite members. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%. Over…

14 Books That Inspired “Mean People Suck”

By on October 11th, 2019
Mean People Suck Book Influences

With the launch of Mean People Suck, I thought I would share 14 of the books that inspired Mean People Suck the most. But first, what is Mean People Suck all about? The fact is that most people are unhappy in their careers. And they point their finger at a negative work culture, a mean boss… co-worker… or customer. Mean people suck. Some leaders believe that they need to be mean in…