The internet– amplified by the pandemic– has revolutionized the way people acquire goods and services, thus giving birth to a robust e-commerce industry. There are 3.9 million e-commerce companies in the US, creating some heavy competition. With all these options available at
The latest technology, marketing automation, AI and all the mar-tech tools you never thought you needed can be helpful. Until they're not. Even though we're gaining efficient techniques that have the power to make our lives easier, we can't afford to lose human touch in marketing.
As a business owner, now is the perfect time to refresh your marketing strategy and figure out how you can get a jumpstart on e-commerce growth tips for 2023. You finally made it through the holiday season and you’re just a few days away from ringing in the new year. If you’re
The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving the
Let's face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. An
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of
80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing.1 Do these stats place your brand behind the eight ball or ahead of the game?
When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing quo
Marketers have been forced into survival mode to keep their businesses afloat, leaning into digital marketing trends and seeking other untapped potential. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change
The most profitable time of the year calls for a great holiday marketing campaign. Many e-commerce businesses are already getting seasonal budgets approved and implementing new strategies to drive sales. Developing a holiday marketing campaign with these simple steps is a sure-fir