Strategy

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing quotes and words of wisdom and inspiration. When I speak, I also tried to invent…

Marketers have been forced into survival mode to keep their businesses afloat, leaning into digital marketing trends and seeking other untapped potential. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly and get creative. Despite the turmoil, many businesses remain optimistic. 73% of CMOs interviewed in a recent Gartner study predict the pandemic's negative ramifications on our society will…

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious…

The most profitable time of the year calls for a great holiday marketing campaign. Many e-commerce businesses are already getting seasonal budgets approved and implementing new strategies to drive sales. Developing a holiday marketing campaign with these simple steps is a sure-fire way to increase brand awareness, drive traffic and maximize profits before you’re greeted with a new year. Keep up with your competition this season and take time to…

Whether you’re thinking about launching a business this year or working on growing one, you probably recognize and understand the importance and value of your year one startup marketing strategy and growth hacking tools. The fact is, you can’t do it all on your own – no matter how savvy you are. To build or grow a startup this year, you need to invest in tools that can help you…

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will…

All businesses need quality leadership. Someone or a group of people with a vision and the work ethic to make it reality. Without a presence at the helm, the ship could crash and sink into the sea of commerce as quickly as it set sail. One of our favorite business books we have ever read at MIG isn't even a book about business. The book is called Creativity, Inc. -…

Knowledge is power. It's an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right? Let's stick this notion in our bag and carry it into the workplace. Now before we go much further here, let's examine what insights actually are. Looking up insights in…

More than a hundred years ago, Italian economist Vilfredo Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. He went on to infer that the majority of wealth in a free-market economy is concentrated in the hands of a relatively small group of people — roughly 20 percent of the population. This ultimately gave rise to the 80/20 rule, also…

The sharing economy, simply put, is a new economic model based on a peer-to-peer network system. The concept itself is pretty simple: just strangers sharing everyday goods and services with each other on ye olde internet. With respect to the ongoing “hustle’, consumer-driven businesses within the sharing economy save buyers money, time, and space. Whether you’re looking for a pet sitter on Rover, a ride to the airport with Uber,…