6 Ways to Win the Marketing Game with Psychology

By on October 1st, 2019
marketing psychology

What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information? In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action. Smart marketers use psychology in a…

Why CMOs Should Care About Agile Marketing

By on September 17th, 2019

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020).  When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave. It’s a grim picture, and it turns out it’s not even a very big hourglass compared to those measuring…

What Marketers Can Learn From Digitally Native Brands

By on September 11th, 2019

Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Casper is set to open an ambitious 200 stores in North America over a three-year span, while Allbirds’ six retail locations include New York, San Francisco, and London. Both brands…

How to Avoid 4 Common Outbound Campaign Mistakes

By on September 5th, 2019

Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash. Consumers deal with hundreds of ads and messages every day, starting from the moment they pick up their smartphones in the morning. They don't have time to listen to irrelevant pitches,…

This One Marketing Secret Will Drive Your Business Growth — Forever!

By on September 2nd, 2019

For your business to grow and succeed, you must market your business. However, before this can happen, you have to know what marketing really is. Marketing ain’t what most people think it is (ads) and it has changed dramatically in the digital era. Marketing today no longer revolves around outbound techniques. It’s no longer one-dimensional, consisting of just ads on TV, the radio, or newspaper. Most of us tune that…

Marketing’s Role as a Revenue Engine: Lessons from the Front Line

By on September 2nd, 2019

By John Nash, Chief Marketing Officer, RedPoint Global No business function is spared the impact from digital transformation’s widening use of data and analytics. Marketing, however, stands alone in terms of the breadth and depth of those impacts, both strategically and operationally. Technology advancements allow marketers to completely re-imagine how we engage with customers and prospects, which elevates marketing into a mission-critical, revenue-driving engine. Are You Managing the Customer or…

33 of the Greatest Marketing Quotes to Inspire Your Strategy

By on August 28th, 2019

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing quotes and words of wisdom and inspiration. When I speak, I also tried to invent…

4 Business Strategies You May Be Overlooking

By on August 14th, 2019

Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. Eighty-nine percent of C-level executives find that developing a strategy that can dynamically respond to market conditions is very important to the success of their business — the same is probably true for your business, too.…

The Future of Marketing and the Changing Role of the CMO

By on July 21st, 2019

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed. The role of the CMO must also change to fit the changing needs of modern organizations, overseeing…

Why Customer Experience Matters to Your Business

By on June 21st, 2019

Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of brands. It’s more difficult than ever to convince customers of the value your product or…