How to Use Behavioral Data for Triggered B2B Emails

How to Use Behavioral Data for Triggered B2B Emails

by Guest Author on Mar 5, 2019 in Marketing Strategy

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single email message can work; you have to understand first what your prospects are doing on your site to be able to […]

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4 Secrets to Make the Most of Your Digital Marketing Budget

4 Secrets to Make the Most of Your Digital Marketing Budget

by Angela Hausman on Feb 25, 2019 in Marketing Strategy

Ever since marketing became digitized, companies tried to optimize the numerous benefits digital marketing had to offer. Digital efforts are not only faster and more efficient but they are also more convenient for both businesses and consumers. However, digital marketing costs money, which means you simply need a good investment in order for your campaigns […]

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Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should

Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should

by Brian Carroll on Feb 4, 2019 in Marketing Strategy

Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing is about having one-to-one conversations now to connect with customers and drive leads better. In sum, conversational marketing uses targeted messaging and intelligent chatbots to engage with leads in real-time (while […]

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How to Leverage Happy Customers To Promote Your Brand

How to Leverage Happy Customers To Promote Your Brand

by Angela Hausman on Jan 30, 2019 in Marketing Strategy

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is […]

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How to Improve Your Account Based Marketing Results

How to Improve Your Account Based Marketing Results

by Brian Carroll on Jan 23, 2019 in Marketing Strategy

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In B2B, you’re never selling to an individual. He or she is almost always part of a buying team. […]

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3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

by Mark Schmukler on Jan 21, 2019 in Marketing Strategy

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers. Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to […]

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