4 Business Strategies You May Be Overlooking

By on August 14th, 2019

Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. Eighty-nine percent of C-level executives find that developing a strategy that can dynamically respond to market conditions is very important to the success of their business — the same is probably true for your business, too.…

The Future of Marketing and the Changing Role of the CMO

By on July 21st, 2019

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed. The role of the CMO must also change to fit the changing needs of modern organizations, overseeing…

How to Make a Mid-Year Marketing Review Worth Your Time

By on June 20th, 2019

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). The tools let you set KPI benchmarks when your company first dreams up its marketing goals at the beginning of the year…

How to Build a Successful Agency-Client Relationship

By on June 3rd, 2019

There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success. While the work itself is important, it’s also vital to establish strong, positive agency-client relationships You could be the best agency in the world in terms of results but if your clients find it difficult to work with you, or…

HubSpot and Salesforce: Rivals or Partners?

By on May 30th, 2019

Marketing agencies typically identify with a single customer relationship management (CRM) platform. They consider themselves a “HubSpot Agency” or a “Salesforce Agency” and tout their mastery of their preferred CRM to prospects, clients and partners. There are many articles that compare HubSpot and Salesforce—two of the most popular CRMs in the industry—based upon their pricing, features and client support. While that type of comparison information is extremely valuable, we wanted…

How to Choose the Right Martech Tool for Your B2B Tech Brand

By on May 27th, 2019

Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. With more than a 27% increase from 2017, the amount of solutions is only growing. How can marketers possibly choose between all of them when the offerings are seemingly endless? While traditionally marketers have been known for their creativity only, times have changed. There is now tons of technology in the…

What Is Marketing?

By on April 4th, 2019
what is marketing

Let's face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account. Marketing, to many business people, is simply selling…

7 Creative Ways to Personalize Your ABM Strategy

By on April 4th, 2019

It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Account-Based Marketing (ABM) is a relatively new concept in B2B marketing strategies and may be a new program type for your business, with that being said…

What Should Your Martech Stack Look Like?

By on April 3rd, 2019

Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you're almost guaranteed to find software out there to help you complete that task. It’s also pretty certain that you’ll need more than one tool, which is where your martech stack comes in. A martech stack is essentially a set of technology tools that enable you to…

How to Clean Dirty Data and Increase Your Marketing ROI

By on April 2nd, 2019

Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it.  So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale? The average CRM data decays at a rate of 30% per year (some areas, like Silicon Valley, it…