How to Use Behavioral Data for Triggered B2B Emails

By on March 5th, 2019

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single email message can work; you have to understand first what your prospects are doing on your site to be able to provide a personalized experience. This is where triggered email campaigns come in—messages that are designed…

5 Ways CMOs Could Tidy Up Their Marketing – The Marie Kondo Way

By on March 5th, 2019

Unless you have been living under a rock, you have heard all the talk about Marie Kondo and her TV show “Tidying Up” on Netflix. Each episode of the show introduces us to someone who has a lot of clutter in their home. Marie guides the messy people to get rid of their clutter and “find joy” in their lives. Marie is part of, if not a leader in a movement…

4 Secrets to Make the Most of Your Digital Marketing Budget

By on February 25th, 2019

Ever since marketing became digitized, companies tried to optimize the numerous benefits digital marketing had to offer. Digital efforts are not only faster and more efficient but they are also more convenient for both businesses and consumers. However, digital marketing costs money, which means you simply need a good investment in order for your campaigns to drive necessary business goals. Today, our guest will talk about ways to get the…

Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should

By on February 4th, 2019

Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing is about having one-to-one conversations now to connect with customers and drive leads better. In sum, conversational marketing uses targeted messaging and intelligent chatbots to engage with leads in real-time (while they’re on your website). You can engage people in real-time to offer help, and convert leads faster.…

How to Leverage Happy Customers To Promote Your Brand

By on January 30th, 2019

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is dedicated to gaining the trust of new clients. A lot of business people often forget…

How to Improve Your Account Based Marketing Results

By on January 23rd, 2019

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In B2B, you’re never selling to an individual. He or she is almost always part of a buying team. Moreover, the bigger the potential deal, the more people, departments, and functional areas get involved.…

3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

By on January 21st, 2019

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers. Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to a company by customers and leads as they shop and ask questions. Your relationship to…

How Mobile is Dominating the Customer Journey (and Why You Should Care)

By on January 16th, 2019

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. In his thick Australian accent, he’d probably say something like, ‘Look at those beauts in their natural habitat.’ While mobile…

How to Use Trust Signals to Boost Online Conversions

By on January 15th, 2019

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online communities regarding the credibility and legitimacy of your business. It can be in the form…

4 Practical Tips to Get Your Business Ready and Set for 2019

By on January 9th, 2019

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. In this article, I’m going to share 4 practical tips to get your small…