Strategy
Strategy involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way
For some brands, creating a content marketing program from the ground up is just one piece of the puzzle. Many international organizations must tackle an entirely different beast of localizing their content marketing programs for their global audiences. Reaching these audiences
Marketing becomes more complex every day. As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. As marketers craft and implement their strategies, it can be difficult to understand wh
One of the biggest trends in marketing may not even be happening in the marketing department at all. As the youngest adults enter the workforce, they are placing tough expectations on employers. And they are looking for meaningful work that aligns with their skills and passio
What is more motivating – reason or emotion? This amazing quote from Antoine de Saint-Exupery helps provide an answer. “If you want to build a ship, don’t drum up the men to gather wood or assign them tasks. Instead, teach them to yearn for the vast and endless sea.” Thin
Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Wall. And no surprise, he and his co-host, Chris Penn, are still churning out some great content. So, I’ve compiled a list of some of my personal favorite e
What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. Growth + marketing seems like a perfect match, right!? But, there’s a lot that goes into this nuanced term. You must understand some of the core components
Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One t
Did anyone else panic because of the Tubi commercial during the SuperBowl this year? As a Philly fan in a room full of die-hard Eagles fans, it was a stressful 15-seconds! This is just one recent example of effective guerrilla marketing. I mean who decides to pull a prank like tha
One thing can make or break a sales event: the keynote speaker. In an arena like sales — where the ability to convince, compel, and influence others is essential to success — a speaker has to be able to not only share a great message, but also do so confidently. However, peopl