3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

by Mark Schmukler on Jan 21, 2019 in Marketing Strategy

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers. Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to […]

Read Full Post

How Mobile is Dominating the Customer Journey (and Why You Should Care)

How Mobile is Dominating the Customer Journey (and Why You Should Care)

by Johanna Rivard on Jan 16, 2019 in Marketing Strategy

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. In his thick Australian accent, […]

Read Full Post

How to Use Trust Signals to Boost Online Conversions

How to Use Trust Signals to Boost Online Conversions

by Johanna Rivard on Jan 15, 2019 in Marketing Strategy

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online […]

Read Full Post

4 Practical Tips to Get Your Business Ready and Set for 2019

4 Practical Tips to Get Your Business Ready and Set for 2019

by Lilach Bullock on Jan 9, 2019 in Marketing Strategy

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and […]

Read Full Post

How Freemium Marketing Can Work for SaaS Companies

How Freemium Marketing Can Work for SaaS Companies

by Tiffany Delmore on Jan 3, 2019 in Marketing Strategy

The noise against freemium has gotten louder. “Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.” Critics of the freemium model have a point, but just because freemium has its flaws does not make the model useless. On […]

Read Full Post

Why Marketers Are Bad At Empathy And What To Do About It

Why Marketers Are Bad At Empathy And What To Do About It

by Brian Carroll on Dec 18, 2018 in Marketing Strategy

No one will ever say “we don’t focus on the customer.” Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did a research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in […]

Read Full Post