How to Take Control of Your Business’s Online Reputation

By on May 17th, 2022
online reputation

Where do you go to discover new brands? If you answered “the internet,” you’re in the majority. Search engines are the most popular method of brand discovery among consumers ages 16-64. More than a quarter of consumers also use brand websites, social media, and digital ads to find brands. This means the online reputation of a business is critical to its ability to attract and retain customers. But brands are…

A Quick Guide To Successful Growth Marketing

By on May 4th, 2022
growth marketing

What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. First, let’s consider what it is. Growth marketing is the next level of traditional marketing. It focuses heavily on building customer relationships, engagement, and authenticity. The goal is to build loyalty. Growth marketing is not a short-term process but a long-term strategy that builds customer lifetime values. If…

How To Get A Positive Return On Your Marketing Investment

By on April 20th, 2022
positive return on marketing investment

Calculating return on your marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results that are tricky to quantify. This may sound daunting - but creating a strong strategy for long-term growth and sticking to it will give you the best chance of an increase to your…

Marketing IS Business: The Wisdom of Peter Drucker

By on April 13th, 2022
marketing wisdom

The timeless wisdom of Peter Drucker is sprinkled throughout the world of management and business. His insightful definitions of marketing and business are quoted quite often – and for good reason! He had a knack for articulating his complex ideas in a way that was elegant and simply put. We reference his influential thinking often – like in this blog post on our favorite inspirational quotes, and in another on…

12 Must-Read Blogs For Entrepreneurs

By on April 2nd, 2022
must read blogs

Ready to be inspired? As a marketer, you know how important it is to have an entrepreneurial mindset. The 12 awesome blogs for entrepreneurs listed in this article will help you be more creative, find new opportunities, and uncover innovative ideas to help grow your brand. Consistently reading great content from other entrepreneurs is one of the best ways to stay on the forefront of what's happening in your industry…

7 Tips for Better LinkedIn Leads

By on February 23rd, 2022

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. With over 810 million active members, other social platforms are incomparable when it comes to professional networking. LinkedIn offers a number of marketing tools that you can use to…

What Is Brand Storytelling?

By on February 14th, 2022
brand storytelling

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a lot of confusion around the idea of brand storytelling. It’s becoming a term that is…

Customer Retention – The Lost Art (And Science) Of Marketing

By on January 10th, 2022
customer retention

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to make the right decisions that drive business results. The goal of marketing is to get…

How to Use Trust Signals to Boost Online Conversions

By on January 4th, 2022
use trust signals to boost online conversions

There is no building meaningful customer relationships without trust. You want people to regard your brand with confidence. This can be achieved through the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online communities regarding the credibility and legitimacy of your business. This can come…

4 Practical Tips to Get Your Business Ready and Set for 2022

By on December 9th, 2021

With the year drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. In this article, I’m going to share 4 practical tips to get your…