7 Creative Ways to Personalize Your ABM Strategy

By on April 4th, 2019

It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Account-Based Marketing (ABM) is a relatively new concept in B2B marketing strategies and may be a new program type for your business, with that being said…

What Is Marketing?

By on April 4th, 2019

Let's face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account. Marketing, to many business people, is simply selling…

What Should Your Martech Stack Look Like?

By on April 3rd, 2019

Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you're almost guaranteed to find software out there to help you complete that task. It’s also pretty certain that you’ll need more than one tool, which is where your martech stack comes in. A martech stack is essentially a set of technology tools that enable you to…

How to Clean Dirty Data and Increase Your Marketing ROI

By on April 2nd, 2019

Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it.  So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale? The average CRM data decays at a rate of 30% per year (some areas, like Silicon Valley, it…

Planning for ABM? Overcome These Common Challenges

By on March 20th, 2019

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level. Making the leap into ABM marketing is highly recommended to improve your marketing ROI, but without proper planning, finding success could become a struggle. The only way to reduce the potential risks…

When Should Marketing Hand Leads to Sales for Closing?

By on March 11th, 2019

Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert. When leads enter the funnel, they can be at any stage of the buyer journey. They may be aware that they…

How to Use Behavioral Data for Triggered B2B Emails

By on March 5th, 2019

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single email message can work; you have to understand first what your prospects are doing on your site to be able to provide a personalized experience. This is where triggered email campaigns come in—messages that are designed…

5 Ways CMOs Could Tidy Up Their Marketing – The Marie Kondo Way

By on March 5th, 2019

Unless you have been living under a rock, you have heard all the talk about Marie Kondo and her TV show “Tidying Up” on Netflix. Each episode of the show introduces us to someone who has a lot of clutter in their home. Marie guides the messy people to get rid of their clutter and “find joy” in their lives. Marie is part of, if not a leader in a movement…

4 Secrets to Make the Most of Your Digital Marketing Budget

By on February 25th, 2019

Ever since marketing became digitized, companies tried to optimize the numerous benefits digital marketing had to offer. Digital efforts are not only faster and more efficient but they are also more convenient for both businesses and consumers. However, digital marketing costs money, which means you simply need a good investment in order for your campaigns to drive necessary business goals. Today, our guest will talk about ways to get the…

Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should

By on February 4th, 2019

Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing is about having one-to-one conversations now to connect with customers and drive leads better. In sum, conversational marketing uses targeted messaging and intelligent chatbots to engage with leads in real-time (while they’re on your website). You can engage people in real-time to offer help, and convert leads faster.…