How to Use Trust Signals to Boost Online Conversions

By on January 15th, 2019

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online communities regarding the credibility and legitimacy of your business. It can be in the form…

4 Practical Tips to Get Your Business Ready and Set for 2020

By on January 9th, 2019

With 2019 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. In this article, I’m going to share 4 practical tips to get your small…

How Freemium Marketing Can Work for SaaS Companies

By on January 3rd, 2019

The noise against freemium has gotten louder. “Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.” Critics of the freemium model have a point, but just because freemium has its flaws does not make the model useless. On the contrary, freemium strategies still offer savvy companies a direct path toward massive user bases…

Why Marketers Are Bad At Empathy And What To Do About It

By on December 18th, 2018

No one will ever say “we don’t focus on the customer.” Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did a research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in a market test. BTW – The scientists already knew what the customers would say because…

2019 Predictions: CMOs Look to Prioritize the Customer Experience to Regain Trust, Authenticity and Relevancy

By on December 17th, 2018

With 2019 just around the corner, every marketer is looking to forecast trends and opportunities to stay creative and ahead of competitors. PAN Communications sought out the full spectrum of predictions from our clients and top influencers in the industry. Marketers are catching on to technology’s role within marketing – but this comes with a few detriments. Now is the time to focus on the customer experience and the journey…

5 Reasons Why Your Buyer Personas Aren’t Good Enough

By on December 13th, 2018

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit? Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns.…

Why AI is Better Than A/B Testing

By on December 12th, 2018

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing channels including display ads, landing pages, email marketing, and pretty much anywhere that copy, images, or placement can be adjusted. What Is A/B…

5 Tips for Digital Marketing Over the Holiday Season

By on December 12th, 2018

Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5% to a staggering $119 billion this holiday season, a strong digital marketing strategy is essential for all businesses. To prepare your business for the holiday shopping season, you’ll need a dedicated team working at your side. Along…

6 Variables Making Buyer Insights Driven Sales Transformation Critical By 2020

By on December 11th, 2018

For the past few decades, solution-based selling was the dominant theme in building sales organizations.  Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in the new digital era of commerce.  In the last few years, we have heard plenty…

Building B2B Relationships With Trust and Empathy [Interview]

By on December 5th, 2018

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can we connect better and build relationships with B2B customers? That’s why I interviewed Steve Woods…