5 Tips for Digital Marketing Over the Holiday Season

By on December 12th, 2018

Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5% to a staggering $119 billion this holiday season, a strong digital marketing strategy is essential for all businesses. To prepare your business for the holiday shopping season, you’ll need a dedicated team working at your side. Along…

Why AI is Better Than A/B Testing

By on December 12th, 2018

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing channels including display ads, landing pages, email marketing, and pretty much anywhere that copy, images, or placement can be adjusted. What Is A/B…

6 Variables Making Buyer Insights Driven Sales Transformation Critical By 2020

By on December 11th, 2018

For the past few decades, solution-based selling was the dominant theme in building sales organizations.  Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in the new digital era of commerce.  In the last few years, we have heard plenty…

Building B2B Relationships With Trust and Empathy [Interview]

By on December 5th, 2018

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can we connect better and build relationships with B2B customers? That’s why I interviewed Steve Woods…

Make the Most of the Holiday Marketing Season (and Beyond)

By on December 3rd, 2018

By Steve Olenski In the middle of this holiday shopping season, there are some strong indications that it could be record-breaking for many companies. Amazon reported a Cyber Monday shopping record, surpassing its own previous record earlier this year on Prime Day. And for the five-day period from Thanksgiving through Cyber Monday, the retail giant sold more than 180 million items. More broadly, Adobe Analytics estimates that consumers spent nearly…

Why Change is Happening Now for Agency Models

By on November 28th, 2018

We’ve spoken with hundreds of marketing and PR professionals over the last few years about their challenges in this “always on” customer-centric world. Opinions often vary but the gist is: 1) I need a team to be my arms and legs to the media. 2)  I want to create stories that consistently drive awareness. Or 3) I need an integrated approach when moving my content across channels. For a firm,…

How To Stun Your Audience With Amazing Audiovisuals

By on November 27th, 2018

Recognition for the South American fine arts has been increasing worldwide in recent years. As more attention gets paid to the incredible art, music, and cinema coming out of South America, those hoping to make their mark on local art scenes must focus more on how to best connect with a potential audience. Whether you are presenting information about research at a conference or hosting a retrospective of your artwork…

The Marketing Tactic Your Company Is Most Likely Not Utilizing

By on November 26th, 2018

Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services. However, there is a very important tactic that is often overlooked by business leaders and marketers - encouraging employees to promote the company and their industry on social media. Sound scary? Intimidating? What’s the value? All important thoughts and concerns,…

What Does 2019 Hold for Digital Marketing? 9 Agency Owners Bare Their Hearts

By on November 20th, 2018

As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again. Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory authorities are closely watching what firms do with data, and technology continues to mold buyer behavior at breakneck speed. No discussion of the future, however, is complete without a contextual look at the…

5 Questions Answered on Small Business Marketing Strategy

By on November 20th, 2018

Figuring out a marketing strategy when you're the owner of a small business can seen daunting. Before you start worrying about marketing, though, it's important to learn the most you can about your business and set goals that can help you succeed first. Knowing what demographics you’re going to market to as well as how your product will help your customers is essential. This knowledge allows you to maximize your marketing…