November: The Five Links You Need

November: The Five Links You Need

by Michael Brenner on Nov 2, 2010 in Marketing Strategy

Halloween is over and with the turning of the calendar page to November, there are many changes taking place. The leaves continue to fall off the trees here in my neck of the woods. I heard my first Christmas song this morning. It was Frank Sinatra singing “White Christmas”.  It’s a great time to be a marketer: Toys […]

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How To Focus On Your Marketing Plan

How To Focus On Your Marketing Plan

by Michael Brenner on Oct 28, 2010 in Marketing Strategy

I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes. And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared […]

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Marketing, Death and Taxes

Marketing, Death and Taxes

by Michael Brenner on Oct 26, 2010 in Marketing Strategy

So Marketing may not be as unavoidable as death and taxes, but  lately it is becoming harder and harder to escape. As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of  emails, phone calls, pop-up ads and […]

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The Role of B2B Marketing

The Role of B2B Marketing

by Michael Brenner on Sep 2, 2010 in Marketing Strategy

I just re-read this interesting article The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation posted by Achinta Mitra back in May. Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and […]

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The 1 Way to Improve Customer Loyalty and Satisfaction

The 1 Way to Improve Customer Loyalty and Satisfaction

by Michael Brenner on May 17, 2010 in Marketing Strategy

I have stated many times that the role of marketing is to help our companies gain and keep customers. This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. Next the question becomes- how do we do it? And who does which […]

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The Objectives for the B2B Marketing Insider blog

The Objectives for the B2B Marketing Insider blog

by Michael Brenner on May 5, 2010 in Marketing Strategy

Since I think it is important to set objectives, I am going to lay them out here. I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully […]

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