10 Forward-Thinking SEO Experts You Need to Follow

Michael Brenner on Aug 14, 2017 in Content Marketing

Life will continually change. So will SEO best practices. At least there are two things we can always count on.

Keeping up with the ever-changing tips and techniques in the field of search engine optimization takes serious commitment. Read the expert SEO blogs and keep abreast of the latest news and you’ll always know the current secrets for maximizing inbound traffic. Fall asleep on a search for three days, and you’re almost certain to miss a groundbreaking update or critical tweak.

If you want to survive digital marketing and put your content in front of a bigger audience, follow these top SEO experts on social media. These are the pioneering minds who have allowed the rest of us to not have to spend five hours a day figuring out how to make sure our websites and other content are getting enough Google love.

Andy Crestodina

Andy is not just one of the smartest SEO and Analytics gurus out there, he’s also a really funny and super nice guy. Andy is the co-founder of Orbit Media, a great content marketer, amazing  speaker and author of Content Chemistry

Rand Fishkin

Known professionally as the ‘Wizard of Moz,’ Rand Fishkin founded one of the leading SEO and online marketing sites. Aside from MOZ, which he still contributes to, he is the co-founder of Inbound.org and is currently writing a book on startup culture. Follow Rand on Twitter and Facebook.

 “SEO is no longer just a job title, it has become part of everyone’s job description.”

Danny Sullivan

Danny Sullivan has been a master of search since long before most of the millennial generation hit kindergarten. He’s the co-founder of Third Door Media, which publishes Marketing Land, Search Engine Land, and MarTech Today. He’s also behind one of the digital marketing industry’s top events – SMX: Search Marketing Expo. Follow Danny on Twitter or Facebook.

“SEO is only not seen as rocket science by those who already know it.”

Neil Patel

Entrepreneur, author, and co-founder of KISSmetrics (which he no longer runs), Crazy Egg and Hello Bar, Neil Patel clearly never sleeps. He’s also behind Quick Sprout and even writes on his own personal blog. You won’t just discover in-depth analysis on SEO and content marketing. Patel’s sites are loaded with webinars, podcasts, SEO guides, and useful online tools. Follow Neil on Twitter or Facebook.

“Knowing how to distinguish between an ideal keyword and the reality of queries will help you refine your strategy and success as an online marketer.”

Gianluca Fiorelli

SEO consultant, inbound strategist, and MOZ Associate, Gianluca Fiorelli is known for having an in-depth knowledge of how SEO works within great content. He may be a technical wizard but he’s also a storyteller at heart. He doesn’t regularly update his ILoveSEO blog any longer, but he’s still active on social media. You’ll also find him on TheInbounder, the website for TheInbounder digital marketing conference. Follow Gianluca on Twitter.

Ann Smarty

An SEO and content marketing specialist, Ann Smarty has been a part of some of the biggest marketing resources online over the past decade, including Mashable, Internet Marketing Ninjas, and Search Engine Journal. She also runs her own blog, SEO Smarty, where she writes about everything from link building to on-page SEO advice, and is the founder of MyBlogU and ViralContentBee. Follow Ann on Twitter or LinkedIn.

“On-page SEO is some of the most tricky to master. Unlike content based keywords, it has to be placed in just the right way. You walk a very thin line between perceived crawler spam and effective keyword density.”

Brian Dean

Coined by Entrepreneur as an ‘SEO genius,’ Brian Dean shows that there is so much to search when you look beneath the obvious. Marketers could spend their lives studying it – or they could follow top minds like Brian on Twitter and YouTube. His claim to optimization fame is Backlinko, a blog that focuses on providing actionable tips to experienced marketers.

“You know you’ve ‘made it’ in SEO when you relish algorithm update announcements, like Panda and Penguin. You want to be at the point where these updates wipe out your competition…not you.”

Debra Mastaler

Founder and president of Alliance-Link, Debra Mastaler is one of the best link building specialists out there. She regularly speaks at industry conferences on the importance of carefully planned link building as part of your overall SEO strategy. Follow Debra on Twitter.

“Running with the herd is not always a great idea; be unique, and the links will come.”

Barry Schwartz

If you want to stay on top of Google news and search trends, this is the expert to follow. Barry Schwartz founded Search Engine Roundtable and is the news editor for Search Engine Land. He is also CEO of a New-York based tech firm, RustyBrick, which creates customized marketing and sales web software. Follow Barry on Twitter and Google+.

“Earlier today Google…” Seriously, this guy lets you know all you need to know about Google.

Bruce Clay

Since 1996 and still going strong, Bruce Clay is one of the industry’s early pioneers. His company, Bruce Clay, Inc. is a leading search engine optimization company with offices all over the world. By 1996 he was creating the first SEO diagnostic tools, by 1999 he offered one of the first training courses, the SEO ToolSet. Bruce continues to post on the company’s blog today, giving newbies and experienced marketers value-driven insights from someone who has been around since the beginning. Follow Bruce on Twitter.



Staying in the Know

Follow these optimized minds on social media and you’ll have a wild and informative ride down the rabbit hole. Fortunately, you’ll emerge the better for it. Skilled, schooled, and motivated by the people who’ve gone before and who have paved the way for all of us to succeed online. Thanks SEO experts.

Michael Brenner
Michael Brenner
Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.
Showing 3 comments
  • Jason

    Another I would suggest is Mike King

  • Martyna Sroka

    Another I would suggest is Glenn Gabe

  • Anamika

    I follow most of them, especially I like the RAND, NEIL, and BRIAN. I have learned advanced SEO technique from their shared content. The best thing about the knowledge sharing is to explain it in a simple way. They keep the content simple so anyone can easily understand and execute the strategy.

    I frequently visit their blog to get new updates. Thank you for sharing the list. I see how other experts are sharing the information. Hope I learn more from them.

    Thank you