10 SEO Tips To Boost Your Search Rankings Today

Michael Brenner on Jun 6, 2016 in Content Marketing

Have you tried googling a keyword or phrase related to your name, brand, product or industry, but your website didn’t show up in the search results? Of course you have.

SEO is a long term play. And while investing time and effort into SEO consistently over time is what will ultimately improve your search rankings, there are some quick fixes you can implement today to improve your search rankings right away.

10 SEO Tips To Boost Your Search Rankings Today

Here are 10 SEO tips to boost your search engine rankings today, courtesy of the Whole Brain Group:

  1. Add alt text to your images

Adding alt text to your images not only improves the accessibility of your content for those with vision impairments, but it also tells Google what the images are. Since Google can’t “see” images and can only read text, adding keyword-rich alt text helps Google “read” your images, which in turn helps improve your SEO.

Keyword-rich alt text is about being descriptive and short but not spammy. Your alt text should contain your target keywords and phrases relevant to your content as well as the context and purpose of your image.

  1. Use headings and subheadings

Headings are extremely important as they help Google understand what to expect in the following sections of your content. By including keywords in your headings, you help Google see that the content under a heading will be covering the same topic as your keywords, which is great for SEO.

  1. Encourage social sharing

While Google may not be using social sharing in their search algorithms, it doesn’t mean you can’t use social shares to boost your SEO. Since Google tracks (aka. crawls) Facebook and Twitter, it will see any content that is shared.

Social sharing also drives your brand awareness. The greater visibility and awareness your brand gets, the more potential customers and prospects will be searching your company. This signals Google to give greater weight to your content, which benefits your search rankings.

To make it easier for people to share your content, consider adding social sharing buttons to your blogs. You can also ask your audience directly to share your content. Just make sure you don’t do this for every single post you publish since it can feel spammy and overly self-promotional.

Visual content drives social media engagement and sharing, so you should add compelling visuals to your content. Take Twitter for example, tweets with images get 89% more likes and 150% more retweets!

You will also want to cross-promote your content on multiple social channels to increase your reach and sharing. Make sure to tailor your messaging for each channel as every platform serves a unique audience, and what they find appealing may differ from the audience of another channel.

  1. Optimize title tags

Title tags of your web pages and blog posts are one of the most important factors influencing your SEO and Google ranking. The title tag is what is displayed in search results.

So in your title tags, you will want to include long tail keywords, which are those keyword phrases that are relevant and specific to the topic of your content. You will also want to keep your title tags to 50-60 characters as that is the optimal character length.

While you want to make your title tags easy for Google to find and rank your content, they should also be easy for people to understand. After all, real humans (not robots) will be the ones searching for those keywords and reading your content.

Some SEO experts also suggest placing your keywords toward the front of your title tags, but others believe this isn’t necessary. Whether this does make a difference on your search ranking or not, it doesn’t hurt to apply this rule to your title tags.

  1. Add keywords to URLs

Google also looks at your URLs when it comes to search rankings, so you want to make sure your URLs include keywords that are relevant to your business which your audience will likely be searching for.

Leave out low-value words like “and,” “or,” “stop,” etc. that add clutter and make your URLs more spammy looking. Omitting low-value words ultimately helps Google to better understand what your content is about, making your content appear to be of higher quality, which helps with your SEO.

Optimizing your URLs may also involve improving your site structure. You will want to follow the proper hierarchy to build a powerful site structure that boosts your search rankings.

  1. Add meta descriptions

Meta description is the line of text that appears below your titles or headings in search results. While meta descriptions do not have a direct impact on search rankings, they are extremely important in helping searchers see if they have found what they are looking for and in getting them to click through to your content.

  1. Link to external sites

Linking your content to other sites that have domain authority shows Google that you are providing good, valuable information to readers, which enhances your credibility and improves your ranking.

While you may be tempted to add as many links as you can, you don’t want to include irrelevant or low-quality ones that make your content look like it is trying to manipulate the search engine rankings. This can make your content seem spammy, which diminishes its value and credibility. Always include high-quality links that are relevant to the topic of your content, which your readers will find useful.

  1. Provide value

Today’s search engines are sophisticated and smart enough to tell whether your content is manipulating the rankings or not. But at the same time, they can also identify content that people will find valuable. So when writing your content, think about what will truly bring value to your readers (the humans!), then look at how you can optimize it for the robots.

  1. Blog regularly and consistently

According to Whole Brain Group, Google loves websites that update their content regularly. So if you have a blog, you want to make sure you are publishing new content on a consistent basis.

For most companies, they see the highest ROI for lead conversions when they are posting a new blog every day. But if you don’t have the resources to do so, you can start with once per week. You do want to aim for at least one blog a week though, since if you do less than that your readers may forget about your blog.

  1. Avoid confusing homonyms

Whole Brain Group defines search homonyms as vague terms that could refer to various different and unrelated things. A great example of confusing homonyms is the word “apple.” When you search “apple,” are you looking for the Apple brand or apple fruit? When selecting the keywords you will be using, try to get as specific as you can and avoid confusing homonyms that can negatively affect your search rankings.

What other tips or recommendations do you have for improving one’s SEO or search rankings? Please share them below!

Photo Source

Michael Brenner
Michael Brenner
Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.
Showing 4 comments
  • Suze - Luxury Columnist

    The issue that I have with headings is that they then change the text below it to bold unless I leave a big gap – any solution to that?

    • Michael Brenner

      Hi Suze,

      If you’re using wordpress, the html should include something like this:

      10 SEO Tips To Boost Your Search Rankings Today

      That way you don’t need more than one line break.

  • Hemang Rindani

    Great article. The points mentioned are very basics, however this is where many marketers misses out. Apart from the mentioned suggestions, make sure that website doesn’t have broken links and ensure smooth internal navigation. Keyword search is crucial, identify a good mix of long-tail and short-tail keywords and optimize content for those keywords. URL, Meta, Header and Alt tags play an important role in SEO.
    An enterprise web content management service can be effective in ensuring the proper implementations of these important SEO factors.

  • Businessefforter

    Terrific post. The points pointed out are really fundamentals, nevertheless this is where numerous online marketers loses out. Apart from the pointed out tips, make certain that site does not have actually broken links and guarantee smooth internal navigation. Keyword search is vital, determine an excellent mix of long-tail and short-tail keywords and enhance material for those keywords. URL, Meta, Header and Alt tags play an essential function in SEO. A business web material management service can be reliable in making sure the correct executions of these vital SEO elements.