10 Ways to Recycle Content from Your Business Blog

 In Content Marketing

Creating quality content takes a lot of time and energy. That’s not to say every piece you put on your blog is your best work. But we all have those posts… you know, the ones where we just hit the mark. Maybe it was the depth of research. Or maybe it was a certain twist that caused the piece to go viral.

Unfortunately, all content eventually runs its course. Maybe it grows stale, or perhaps it just gets buried so deep in your blog no one ever sees it again. Whatever the case, once you’ve created an awesome blog post, you want to utilize it in as many ways as you can rather than letting it simply die.

As they say: Work smart, not hard. Here are 10 ways you can work smart by recycling content from your business blog.

1. Refresh an old post and change the publish date to today

This is something that news sites can’t really get away with it, but it’s your blog, so you make the rules. If you have a great blog post from three months ago that is relevant to something that happened today, there’s no reason not to reuse it.

All you have to do is write a new introduction discussing the latest update. And make sure you comb through the entire post to pick out and change anything that isn’t current. Here’s a deeper discussion on freshening up your old posts.

2. Use CoSchedule to automatically share old content on social media

You don’t necessarily have to edit your old content or make it into anything new. You can reuse it simply by sharing it again on your social media accounts.

With CoSchedule, you can easily schedule social media posts months in advance, or reschedule an article you sent out a while ago. Just make sure you are sharing pieces that are still relevant.

3. Create internal links to the post

Creating internal links (links within your own website) is a great way to decrease your bounce rate and increase your SEO. You can put a link to a blog post in the side bar of your home page, or you can insert links to that post into new articles. Just make sure all your links are relevant, because Google can tell when you insert internal links arbitrarily.

4. Turn your blog post into a YouTube video

Written content is great, but videos get a lot more traffic, especially on social media sites. If you’re thinking of starting a YouTube account to increase your traffic, you can save yourself a lot of work by turning your old blog posts into videos.

Don’t worry if you’re camera shy—you can create a video using all text and images. Traffic generation specialist Ana Hoffman explains here how to turn a blog post into a YouTube video using PowerPoint.

5. Host a webinar or Facebook Live event

If you do feel comfortable in front of the camera, you might want to turn the blog post into a webinar or a Facebook live event, or both. These mediums work particularly well if the content of your blog post will stimulate discussion and questions. You can answer questions from followers in real time when you’re doing a Facebook Live event.

6. Reuse as an email newsletter

If you send out a regular email newsletter, you could transform an old blog post into the content of one of your newsletter editions. You could take this opportunity to insert more relevant links to other blog posts within the one you’re featuring, so people who read the newsletter will have more content to explore.

7. Make an infographic

Infographics can be shared on social media or in newsletters, or even stand on their own. They make your website look sophisticated and even help boost SEO. If you have a blog post that would lend itself well to charts and graphs, you can turn it into a well-designed infographic pretty easily. Canva is a great online platform where you can create infographics for free.

8. Combine multiple blog posts into an e-book

If you have a lot of blog posts racked up, you can turn them into an e-book, which you can sell or use as a giveaway item. For example, you could give away a free copy of your e-book to folks who sign up for your e-newsletter, or a free trial of whatever service you offer.

9. Pitch the idea to another blog and rewrite a guest post

Guest blogging for a reputable website is a great way to build links and expand your readership. Most websites will probably not allow guest posts that have been previously published elsewhere, but you can easily take the ideas in an old blog post and re-write them to make a guest post.

10. Syndicate on LinkedIn Pulse or Medium

If you’re not already using LinkedIn Pulse or Medium, you should consider jumping on at least one. Both are B2B content marketing platforms. Posting regularly on them allows you to grow your network and generate leads. It’s completely up to you what you post on these platforms, so you can easily recycle a blog post and publish it on one or both.

True, Google wants fresh content often on your business blog (and here are some great blog ideas in case you get stuck). But we all have old content that we put our blood, sweat, and tears into that we would love to get extra mileage out of. Use the tips above and get the most from your evergreen content.

Have you tried these techniques? Or maybe you see something missing? Please share!

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Comments
  • Dan Holmes

    Hi Eric, pretty good post. Thanks for writing it.
    I don’t agree with #1. Republishing the same post and simply changing the date can cause many problems. First, if you’re using a CMS the URL may change, which breaks any links that were going to that article. It also may destroy SEO for that page.

    Secondly, I don’t think it’s a good practice to simply rewrite an intro and republish a post as if it’s new. You’re sending the message to your visitors that you don’t have time to come up with fresh ideas or write a post about new ideas.

    Lastly, many users judge the validity of a post by it’s date. I hate when I get to a blog and there are no dates on posts. How do I know when the ideas contained in the post were relevant? How do I know the content is useful at all anymore? Similarly, I judge content base don DOP (date of publication) because that tells me how long the content has been around. If you republish under a new date, you are not being honest with your readers on the “date” of your content.

    My two cents.