Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers. But here’s the thing: producing that original content day after day means that you may be sacrificing other important aspects of your business to keep your presence up-to-date. If you are not in a position to hire content creators, then you have to find other ways to meet your schedule of postings.
Enter content curation. Now the dictionary definition is “to sift through, pull together, and select for presentation.” This is actually pretty accurate. Because when we curate content, we are sifting through related content of others, especially influencers, and sharing that content in several ways – re-posting an article that someone else has written (with their permission), sifting through important content and collecting it for an original post of your own, finding topics and improving what others have written about them, and much more.
Benefits of Content Curation
You have a business. Let’s say it is an interior design company. You have a blog and a social media presence on Facebook, Twitter, Pinterest and Instagram. You write a lot and you post a lot. For a one-man show, this has just become too burdensome. But you know that you have to keep to a publishing schedule if you are going to keep readers following you. You have lots of knowledge to give, but you don’t have lots of time. And coming up with topics on a daily basis has become almost unmanageable.
Curating content will ease your pain significantly. You can give your audience great pieces of content, and reading other content will also give you great topic ideas. Just remember this: copying content will get you in trouble, so use other content as a means for getting ideas to write your own.
Making Curation Easy
Certainly, you can do a Google keyword search to find content on topics that relate to your niche or the niche of a client for whom you are writing. That is where most others are also looking, and a lot of content doesn’t show up in such a search. There are, however, content curation tools that will do a lot of this searching work for you.
Here are 15 of the best curation tools for you to use.
A sophisticated blog and RSS feed reader, Feedly will pull content from all over and place it in a nice neat file for you, based on your keywords. You can have several files if you are writing for several clients.
The great thing about Quora is that you can search by keywords and find questions that are being posed related to your niche and the answers that have been given. Now you will have both hot topics for your business and some great answers from which to create your content.
This is really a storage tool but it is very cool. When you find articles you like but don’t have time right now, store it in Trap.It. From that point forward, the tool will seek out more content for you related to the content you already have stored. And it will grab it and place it in organized folders.
Here, you can also search by keyword topic and get slide presentations that others have created. You can use that content to create a blog post of your own, or make a different slide show adding to the content that is there and post it.
Set up filters and ideas that relate to your niche. This tool will provide a constant stream of hand-picked content for you to scan and sort through.
Here, you can follow other people in specific niches and get some great content ideas. Then save those ideas to your own boards for future use.
While a lot of the work provided on this site is for students, there are two great options for content writers. One, they have a copywriting staff that can curate and create content for you; second they have a great blog with lots of articles related to content curation and writing.
This tool lets you curate content, but also lets you connect with others who are also creating content in your niche, usually influencers and/or leaders.
This is another “intelligent” too. You can save content that you like for later reading. Based upon your picks, Pressly seeks out other related content and places it in your account.
Another “smart” curation tool that will pull content based upon your keywords. Get content from niche leaders that is the most up-to-date out there.
Look through the storyboards that others have created for their marketing campaigns and get some great ideas for content. Heck, you can take good content, massage it, add to it and create your own storyboard. There is also a WordPress plugin for Storify.
Speaking of WordPress, this is a plugin that will pull in articles from all over the place, based upon your keyword preferences.
You can get access to 200,000+ RSS feeds. Search by your selected keywords, and you’ll be able to scan through gobs of content.
Here you will groups in your niche areas of interest. Join a tribe or more and begin to curate content – and you can share content back too. This will put you in touch with industry leaders.
If you are really busy, this is the tool for you. It searches through blogs in your niche areas and gives you lists for you to sort through. You can scan through content and curate what you like.
There are obviously too many tools for you to use them all. But, you can try them out and find a few that work for you. Barring that, you can go to blogs and social media platforms of others who are in your niche. One of the great things about accessing social media accounts is that you can read through the conversations – they will give you great topic ideas. Happy curating!
Featured photo: https://i.imgur.com/QANU8uL.jpg