Is your marketing strategy falling short of its goals? Is it a constant source of stress for your team? Are there marketing tactics you want to try but can’t seem to find time for?
If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service.
You might be thinking, “No! I know my team can do it. We just need to rethink our plan,” or “My company doesn’t have enough in the budget for a digital marketing service.”
Fair enough and maybe true. But you should also know that some of the best brands hire a digital marketing service, not because they can’t do it on their own, but because they know their time is better spent on other strategic projects that can help their company grow. And while outsourcing is definitely a financial investment, a more successful marketing strategy will impact every aspect of your business over time — most importantly sales and revenue.
Not sure if you need a digital marketing service? If you’re thinking about it the answer is likely yes, but here are 8 sure signs to help you know for certain.
- If you know your content isn’t performing (or you’re not sure), you might need a digital marketing service to help you assess and focus your strategy.
- Not being able to meet larger business goals may be a symptom that you have a marketing problem.
- Limited internal resources can limit your growth. Digital marketing services can more easily scale up and down with your business to make you more agile
- Feeling overwhelmed, knowing you’re too busy, or just not wanting to handle your company’s marketing strategy yourself are all valid reasons to outsource.
8 Signs You Need a Digital Marketing Service
Your content is not performing
The digital ecosystem in every industry is becoming more competitive.
At the same time, the components that go into a successful digital marketing strategy are becoming more numerous and complex. It can be a lot for a company to navigate, especially if they don’t have dedicated digital marketers to do it
In fact, research shows that on a scale of 1 to 5, with 5 being very effective and 1 being not at all effective, only 9% of B2B brands give their company’s digital marketing strategy the highest possible rating. To boot, 57% rated their strategy as middle-of-the-road or worse (3 or lower).
If you feel like your content isn’t meeting its goals, you aren’t alone. But you don’t have to keep climbing uphill! Hiring a digital marketing service will give you a fresh new perspective from professionals who have the experience and expertise to help you understand why your content isn’t performing. Once that’s figured out, they can help you develop a customized strategy that will work for your specific brand.
You don’t know if your content is performing
If you read the last section and thought, “Well actually, I have no idea if my content is performing or not,” we’ve got news for you: it’s probably time to hire a digital marketing service.
One of the biggest pieces of the digital marketing puzzle is data-driven insights. Data and reporting metrics give you an objective overview of your digital marketing strategy and a clear way to analyze results: with numbers. If you’re not using data to measure your digital marketing performance, you’re pretty much throwing spaghetti at the wall and hoping something sticks.
Don’t place a digital marketing guessing game. A digital marketing service agency will put clear parameters and metrics around every strategy you implement. They’ll also send you periodic reports so you’re informed about how it’s working.
Here’s a deeper dive into what is means to measure your digital marketing performance by the numbers:
Internal resources limit your growth
Hiring full-time staff to handle your marketing efforts can be expensive business. Not only are you paying for full-time salaries, you’re covering employee benefits, increasing your facilities cost, and needing to manage a larger team.
Many brands’ first instinct when they think about hiring a digital marketing service is to think that it’s not affordable. But when you compare it to the cost of hiring an in-house team, it actually becomes much more cost effective.
Not only this, but your company can scale as much and as quickly as you want without having to worry about if your marketing team can keep up with its growth — agencies exist to do just that!
Don’t let your company be held back by the size of your team. If you’re seeing high demand and you know there’s big growth potential for your brand, consider hiring a digital marketing service agency to help you capitalize on the opportunity.
You’re too busy
We hear it all the time. Business owners and company leaders often say they want to expand their digital marketing efforts, but they’re just too busy to really put in the time it requires.
To that we say: duh! You’re running a business, so it makes absolute sense that you don’t also have time to fulfill the duties of full time marketers. Trying to do two jobs will only make you less successful at both.
And guess what? Marketing isn’t just about creating nice advertisements and getting your brand some visibility. Your strategic marketing tactics are one of the biggest drivers of leads, conversions, sales, and revenue. Not making marketing a priority hurts all of these other areas of your business.
If you know your company needs a better marketing strategy but you’re too busy to focus on it, it’s time to think about hiring a digital marketing service.
You’re not hitting larger goals
We know that marketing impacts traffic, leads, conversions, sales, revenue — your entire pipeline. That means when you’re having problems hitting your benchmarks in those areas, it could be a symptom of a marketing problem.
The best way to pinpoint where your problem is initiating and how it’s impacting your overall business strategy is to look at your marketing funnel and sales pipeline using data analytics to identify where the issue is occurring.
Not sure how to do this effectively? That’s one more way a digital marketing service can help. Typically, at the start of a relationship with a digital marketing agency, you can work with them to conduct an audit of your content and marketing tactics to evaluate them for effectiveness and spot areas where improvement is needed.
You feel like you’re in over your head
If you know what needs to be done to implement a successful digital marketing strategy but the prospect of actually doing it feels overwhelming, hiring a digital marketing service might be the right solution for you.
There are many of moving parts to a digital marketing strategy. Handling them all on your own is no small endeavor. Not to mention that missing a critical piece of your strategy or not having the right execution plan can adversely impact its effectiveness over time.
Letting a digital marketing service agency handle your strategy ensures it will be methodically planned and executed from start to finish (while you have time to handle other important things).
You can tell your competitors are winning
Do you know you provide value but still feel like your competitors are beating you out? You might be losing on the marketing front. Here’s a few ways you can tell if that’s the case:
- Your competitors rank higher on SERPs for your target keywords
- They are more active on social media and have a bigger following
- Their website is more visually appealing and customer-friendly
- You’re getting strong leads but most are not converting in the end (read: they’re likely choosing your competitor instead)
A digital marketing service agency can help you perform a detailed competitor analysis so you can understand why your competitors are performing better than you. Then, they can help you develop a plan specifically crafted not only to reach your target audience but to close the gap in any areas you need to catch your competition.
You don’t want to do it yourself
Honestly? This is a totally valid reason to hire a digital marketing agency.
If you’re running a successful business, you’ve got a lot of priorities on your plate. Since it’s not possible to handle every single one of them, outsourcing the ones that just aren’t for you is totally acceptable.
If you’ve got a great brand but you just don’t want to oversee the marketing efforts behind it, no problem! Hiring a digital marketing agency takes marketing off your plate while giving you the confidence of knowing it’s being handled by experienced professionals.
Outsource your digital marketing strategy reach your full potential
If you’re a business owner, you probably don’t have a lot of time to manage marketing projects, and hiring an in-house staff may not fit into the budget. So, how can you build and execute a digital marketing strategy to attract traffic, generate leads, and increase sales for your company?
Outsource. What you can’t do in-house, you can do with outsourcing. In fact, by partnering with professional content creators and strategists, you can build an even more impactful strategy without having to go through the time-consuming and expensive trial and error that often comes with learning business marketing.
Plus, you’ll save money. When you outsource, you can pay for the services you need and then scale up or down accordingly. You’re more agile and always ready to pivot.