8 Ways to Increase Traffic to Your Business Blog
Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to increase your views.
Luckily, I already did the creative thinking for you. Here are 8 ways to increase your blog traffic:
1. Promote your content in Facebook groups
Facebook has plenty of groups that are exclusively for bloggers trying to promote their content. To participate in one of these groups, you will be expected to also read and comment on other people’s blog posts, in addition to promoting your own. In exchange for your engagement, you will get other people’s engagement.
You can also try joining Facebook groups that are dedicated to “niche” topics that you cover on your blog. With these groups, there is no guarantee that other members will engage with your posts, but if you write good content that they are interested in, you could gain a lot of new followers.
2. Promote content in blogging forums
Blogging forums are websites where members discuss various aspects of blogging, such as how to grow readership and how to monetize a blog. Many of these forums also encourage members to promote their content and engage with each other’s content, just like how you would in a Facebook group.
Here’s an extensive list of good blogging forums. Try to join one or two that encourage blog promotion.
3. Participate in link parties
A link party (also called a linkup or a linky) is an online event that usually happens weekly, where bloggers are encouraged to share links to their content and engage with other people’s links. Link parties are usually hosted by bloggers with large followings, and they usually have a specific theme. The blogger will set aside a page on their website for the link party and open it for posting at a certain time.
Similarly to the first two ideas, link parties involve exchanging traffic with other bloggers. This article explains more about link parties and how to attend them.
4. Write guest posts for industry blogs
Make a list of well-known blogs that are dedicated to the industry you write about on your blog. Then reach out to their editorial teams and pitch a guest post that you could write for them.
“I’ve made a name for myself by offering guest contributions to blogs relevant to my industry,” Chris Brantner, founder of CutCableToday.com, told Marketing Insider. “My site focuses on watching TV without cable. I’ve found that many cord cutting products have websites with neglected blogs. I provide them with content and gain exposure in the process. It’s a win-win.”
Writing a guest post for a popular blog allows you to tap into that blog’s audience and direct some of their traffic to your website. Guest posting is also a great link building opportunity, so remember to include one or two links to your own blog in your guest post.
5. Swap guest posts
If you have friends who blog, or you’ve connected with other bloggers online, reach out and suggest a guest post swap—you write for their blog, they write for your blog.
Although you might not get quite as much traffic, exchanging guest posts with someone you already have a connection with is easier than trying to land a guest post slot with an industry blog. But remember: only write for blogs that are of good quality, and only allow good quality content on your blog. Quality is of the utmost importance when you’re trying to grow your audience.
6. Invite experts to guest post for you
Having an industry expert write a guest post on your blog is just as effective as you writing a guest post on someone else’s blog. Hopefully, your guest blogger will share the post with their social media followers, and maybe even link to it on their website. This allows you to tap into their following and build links.
Having someone you respect guest blog for you will also increase the legitimacy and authority of your blog. First time readers who recognize your guest writer will be more likely to return.
7. Write a “round-up” post
A “round-up” is a blog post that consists of a list of links to other content. For example, you might write a round-up called, “My Top 5 Favorite Food Blogs.” When you write content like this, you should reach out to the bloggers who run those food blogs and let them know that you featured them. Hopefully, they will share your article on their social media accounts, or link to it from their website.
This technique and the one described in number six are also known as “ego baiting”—appealing to the ego of another blogger or internet personality to get them to share your content.
8. Feature readers on your blog
Featuring readers on your blog is a way of saying thank you to your loyal followers, encouraging them to keep coming back, and encouraging them to promote your blog. One of the easiest ways to feature readers on your blog is to create a blog post that highlights the most insightful comments that you have received from readers.
You can also do a Q and A, which will stimulate reader engagement. Announce that you are doing a Q and A, collect questions, and publish a blog post with your responses to the best questions.
If you have any readers that are particularly interesting, you can reach out to them and ask if they would like to be interviewed. You can post the interview as a podcast or a transcript.
As you probably noticed, you don’t have to spend a dime to implement any of these strategies. They only require time and dedication. To increase traffic, you don’t need to spend money; all you need is the willingness to step outside your comfort zone.
Daily Insights Delivered To Your Inbox
Get the latest updates from the Marketing Insiders and receive 10 Content Marketing ROI Formulas and Calculations from my book The Content Formula.