Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing.
So you and your team hold meetings and workshops, discuss the big picture, and even compile everything into a well-designed, easy-to-access documented strategy for reference. But without a true plan of action or a partner that can help you bring these ideas to life in ways that drive real results, your strategy alone isn’t worth much.
Guaranteeing that the right processes are secured for executing the strategy and tactics your team hammers out and documents is the key to content marketing ROI. If you’re looking for help from industry experts that specialize in specific areas of strategy execution, it can be difficult to know where to start.
Here are nine companies with different specialties to help you execute your content strategy:
Content Creation and Distribution
Named in Inc. as one of the top companies dominating content marketing, Influence & Co. helps its clients establish industry authority and influence through quality content. The team partners with clients to not only develop data-driven strategies, but also to leverage its custom software and relationships with more than 1,500 online publications to actually execute those strategies.
Influence & Co.’s approach to integrating elements of PR and content marketing makes it an effective partner for teams looking to create and place original content in the right publications to reach their audiences, build influence, and achieve success. Their founder John Hall is one of the nicest and most knowledgeable content marketing executives you will ever meet.
Another way to increase qualified traffic and expand your content distribution is through a service like Outbrain, a content discovery platform that helps you reach new audiences through high-quality publication sites. This platform is used to promote content, distribute to the right audiences, and drive conversions. To start execution, all you have to do is create a campaign and set the price per click for the content. Outbrain will then recommend content to top publishers.
Condorly’s focus on conversion rate optimization and SEO helps you improve your website structure and increase your revenue. Condorly understands how each step of the buyer’s journey can lead to a possible conversion, and its job is to increase that likelihood. Through a combination of site design, advertising, CRO, and detailed analytics reporting, Condorly knows how to deliver conversion rates that will help your business or franchise grow.
Branding and Creative Design
SLAM specializes in digital marketing, branding, and video content production. It is so key that the visual aspect of your marketing efforts, be it one of the three or all, match the message you convey in your content. SLAM can help ensure your brand story is conceptualized in the best way possible to effectively engage and inform your audience.
Formerly known as Two West, Sandbox is an agency dedicated to driving deep engagement between brands and consumers onscreen and in person. Because the in-person experience is an important (and often overlooked) part of a solid content marketing strategy, an agency that understands how both come together can help execute it cohesively. This progressive company helps clients foster online and offline connections, and with its broadcast production services, Sandbox has the tools marketers need to nurture those connections into customers.
For those without the budget to hire a full team in-house, Hawke Media is a great option. What’s so unique about this agency is its no-long-term-contract philosophy: Rather than locking you into a commitment to a suite of services you may not need, it lets you select from a sort of à la carte marketing menu of email marketing, content marketing, creative, and paid search, among others. Whatever piece of strategy you need outside help executing, Hawke Media can work with you to bring it to life.
Paid Content Amplification
BSquared Media understands that an online marketing strategy needs to be ongoing to be effective, so it focuses on building conversations with audiences to provide the best possible interaction. Based on the belief that campaigns are transactional and conversations can truly jumpstart trust and loyalty, BSquared helps you build relationships with your audience through social media and digital distribution.
I met Brooke Sellas, the founder of BSquared a few years ago. Brooke and her team were launch partners for me here at Marketing Insider Group and I recommend her to all my clients.
Quiet.ly helps you create high-quality content that can improve your SEO. Using comprehensive data and analytics, Quiet.ly can help you refine your strategy and execute it with its creation and distribution services, ensuring your content is integrated and optimized for search.
As marketers continue struggling to demonstrate content’s ROI and justify budgeting, the need for experienced partners to assist in executing those strategies will only increase. We know content marketing is effective, no doubt about it. Don’t risk those returns with shoddy execution. Partner with a company that specializes in what you need, and watch your strategy come to life.
FreshySites built this very site. They are one of the largest WordPress development shops in the entire world powering hundreds of websites. What I love most about FreshySites is how they combine the rare talents of providing top of the line service, for an amazing price, delivered with speed.