Content Marketing
9 Tips to Revamp Your Brand Storytelling with Better Video Production

9 Tips to Revamp Your Brand Storytelling with Better Video Production

June 23, 2021
5 min read

When you are looking for specific information on a new topic, you can always do some reading.

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. You probably do this yourself.

That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. 

You do not need to have a movie studio budget for videos, but they do need to look professional. Here are nine steps you can take to improve your video performance.

Quick Takeaways

  • Video is an ever-growing medium on the internet.
  • A good video marketing campaign can bring attention to your brand and traffic to your site.
  • Focus on producing high-quality videos that look professional for the biggest return on your investment.

Engage Your Audience with These 9 Professional Video Tips

Businesses are adding video production to their marketing strategy at an ever-increasing rate. In the last 5 years, video use has increased by 25%.

A chart showing the growing percentage of businesses that use video marketing.

Your company can be a part of this marketing strategy and professionally tell your brand story. These timeless tips will help ensure you produce a professional video without spending a fortune.

1. Have a Production Plan

Before you begin filming, you need to have a thoroughly developed production plan. The first step is defining the purpose of the video. What does your company want to achieve? Who is your intended audience? What tone do you want?

With your goals in mind, it is time to draft a script and a storyboard. Keep working on these items until you feel confident your video will achieve all your goals. Rearrange ideas, delete sections that will not work, and rewrite the script. Focus on making your video as brief as you can.

2. Use Good Lighting

A video can easily appear amateur, no matter how much you spend, if you do not have proper lighting. Even social media influencers make sure they invest in at least one quality light.

If you will film your video outdoors, aim for a sunny day, and shoot your footage either in the morning or the evening. This will give you softer light. Afternoon sun is harsh and can create unwanted shadows. A cloudy day can help with mid-day shoots.

Indoor lighting will require more technical know-how. Avoid overhead lighting, which can cause unflattering shadows. You also need to consider how your want your subjects to appear. Are you going for a soft look or do you want hard lighting with darker shadows?

Placement of lighting and cameras is also critical. The Wistia production company commonly uses this setup.

A diagram showing proper placement of lights and cameras when filming a video.

Source: Wistia

3. Focus on a Simple Background 

A background that is too cluttered and busy can distract from the focus of your video and looks unprofessional. An easy way to create a clean background is by using a backdrop. Many studios use a blank wall, a large paper backdrop, or even a bedsheet. Place your subject a few feet away from the background to avoid shadows.

Another option is to film your video in your work environment. This can be an easy way to showcase your business. Avoid filming in front of windows as you may end up with a reflection of the camera in the shot.

4. Make Sure Your Audio Is Clear 

No one likes watching a video where they cannot hear what is being said. Invest in high-quality microphones and other sound equipment to deliver clear, precise audio. 

A simple lavalier microphone that clips onto clothing may work perfectly for your needs. Put the microphone as close to your subject as you can. A pop filter can help eliminate unwanted noises like crackles, pops, and ambient noise.

5. Keep Your Camera Steady 

Shaky video footage is something you want to avoid. You want your video to look professional and not like someone’s home movie. The simplest way to do this is to use a tripod or other sturdy surface to hold your camera while filming.

If you want to change the perspective or scene, you can make video cuts instead of panning the camera. If you do end up with shaky video, many video editing tools offer stabilization technology.

6. Use the Rule of Thirds 

The rule of thirds has long been used in visual mediums, such as painting, photography, and film. Using this rule, you imagine dividing your image into 9 equal parts with two evenly spaced horizontal and vertical lines.

An image of a woman standing next to a table with lines added to the image to demonstrate the rule of thirds.

Source: Digital Photography School

In most instances, our eyes are naturally drawn to the points where the lines intersect. When lining up your shot, you should try to get the most important subjects along those lines. While the rule of thirds is not a strict rule, it is a simple way to make your videos more visually appealing.

7. Incorporate Multiple Angles

You can add visual interest to your video by using multiple angles. Be sure to shift the perspective by at least 45 degrees, which is less jarring than smaller changes. Shoot from as many angles as you can to capture extra footage. This will give you more options when editing the final video.

8. Use Quality Video Editing Software

Once you have collected all your raw footage, it is time to edit it together. Choose a program that has the features you need, such as adding text to videos, adding filters, and changing the aspect ratio. 

You should also consider creating multiple versions of your video. You can use a shorter video for social media and a long-form video for your website that focuses more on brand storytelling. 

9. Promote Your Video

Once your video is complete, it is time to promote your video to your desired audience. One of the best places to publish a video is on social media. This includes outlets like YouTube, Vimeo, and Twitter. Be sure you optimize your video for each platform as there are various guidelines and limitations for each channel.

To keep your audience engaged, you should publish new videos regularly. New content can keep viewers coming back and will hopefully lead to more sales and business growth. You should also interact with your viewers by responding to comments and answering questions.

Video Makes a Big Impact

When you incorporate these tips, you will get a professional, high-quality video that you can feel confident sharing with your potential customers. If you are still unsure if video is the right path for your business, look at these statistics:

  • 82% of internet traffic is video.
  • 54% of internet users want to see more videos from the brands they follow.
  • You retain 95% of the content in a video, compared to just 10% from text.
  • Companies that use video experience 27% higher CTR and 34% more web conversion.

With such impressive benefits, it makes sense to start telling your brand story with professionally produced video.

Get Professional Video Results with the Marketing Insider Group

By focusing on these professional video tips, you can become an expert in your brand storytelling. Customers may find it easier to understand your products and services and you may see a growth in sales.

If you are interested in incorporating video into your marketing strategy, the Marketing Insider Group can help you. We offer a variety of marketing packages in our Content Builder Services including a Monthly Video Package.

To learn more about our services and how we can create a custom plan for your business needs, schedule your free 15-minute consultation.

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Michael Brenner

Michael Brenner is an international keynote speaker, author of "Mean People Suck" and "The Content Formula", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.