17 Stats That Prove 2016 Is The Year Of Video

Many marketing experts have predicted that 2016 will be the year for videos. This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers.

If your company is still unsure whether they should invest in video marketing or not, here’s why they should in 2016:

Fact #1: Online video now accounts for 50% of all mobile traffic.

Fact #2: Last year online video accounted for 64% of all consumer internet traffic and this number is expected to rise to 69% by 2017 and 79% by 2018.

Fact #3: 78% of people watch videos online every week.

Fact #4: 55% of people watch videos every day.

Fact #5: 65% of video viewers watch more than 3/4 of a video.

Fact #6: According to Forbes, more than 80% of surveyed senior executives watch more online video today than they did a year ago.

Fact #7: 75% of senior executives watch work-related videos at least on a weekly basis, and 54% share work-related videos with their colleagues at least weekly.

Fact #8: 59% of senior executives also agree that they would prefer to watch videos if both text and video are available on the same topic on the same page.

Fact #9: 69% of surveyed marketing, sales and business professionals have used video marketing, and another 31% are planning to use it in the near future.

Fact #10: 85% of respondents who are already using video marketing found it fairly or extremely successful.

Fact #11: The same survey also reported a massive 81% of people featuring videos on their brand websites.

Fact #12: 93% of marketers currently use video for online marketing, communication and sales.

Fact #13: 52% of marketers believe that video marketing is effective for brand awareness, lead generation (45%), and online engagement (42%).

Fact #14: 96% of B2B companies are planning to use video in their content marketing over the next 12 months.

Fact #15: Using the word “video” in an email subject line increases open rates by 19%, boosts click-through-rate by 65%, and reduces unsubscribes by 26%.

Fact #16: Sites that include videos have on average an extra two-minute dwell time (the length of time a visitor spends before returning to their search results), compared to sites that don’t have videos.

Fact #17: 52% of marketers worldwide name video as the type of content with the highest ROI.

Ready to get started? Here are some best practices and tips to help you create highly shareable videos to get the most out of your video marketing efforts.

year of video marketing


Michael Brenner  is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

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