39 Perfect GIFs For Your Next Presentation

Liz Bedor on Jul 22, 2015 in Content Marketing

Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. Unfortunately, many of us have sat through a countless number of these.

200 (6) So how can you ensure your presentation doesn’t result in your audience falling asleep in front of you?

  1. MAKE THEM VISUAL – 40% of people respond better to visual information than plain text.
  2. INCORPORATE HUMOR – “If you can get someone to laugh with you, they will be more willing to identify with you, listen to you. It parts the waters,” says professional comedy writer, Robert Orben.

While there are many approaches one can take to incorporate these aspects into a presentation, there is one thing you can do to include both at once. That’s right, we’re talking about GIFs.

The GIF, which stands for “Graphic Interchange Format”, is actually a “#TBT” in the computer world. It is a bitmap image format that was introduced by CompuServe in 1987. In non-computer speak, GIFs are essentially short clips of moving images. Remember this dancing baby and this dancing banana? They were the original GIFs.

Marketing ROI Formula DownloadWhile their popularity declined throughout the 90s, GIFs have seen a revival in the past several years. Why? GIFs have the unique ability to capture short clips of familiar emotions and moments, often with a humorous bent. Andy Orin, Contributions Editor at Lifehacker explains further:

“Typically a GIF is used as a visual analogy to a relevant topic. Feeling overwhelmed? Here’s a cat being chased by a dozen puppies.”

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“Part of the humor – and humor is almost always the reason for using a GIF – is finding a visual analogy that is completely surprising but relevant,” Orin adds.

Here, we’ve hand-selected our favorite GIFs and broken them down for you into different scenarios to ensure your presentation entertains, engages and resonates with your audience.

When you’re presenting some confusing information…

Going over year-end financial reports? You’re bound to get a few blank stares.

…OR boring Information

Financial reports aren’t the most riveting… giphy

sleepy-puppy-aww-dog-1

giphy (1)

When You’re drawing attention to a problem 

200 (9) 200 (10) embarrased 200 (3)

and then introducing your innovative solution

200 (7)

200 (8)

When you’re trying to motivate and inspire your team 

and after that motivation worked and now its time to celebrate 

It may not be appropriate to do a dance yourself, but a GIF of someone else doing so is almost just as good. 200 yay2 celebrate

When you’re announcing exciting news…

…Or some sad news 

200 (4) 200 (5)

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When you’re announcing something unexpected

WHEN YOU’RE speaking TO INFORMATION NO ONE WANTS TO HEAR

judging

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And when you get to the good part everyone has been waiting for

focused.gif

when you’re announcing a huge accomplishment

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WHEN YOU’RE Asking for help

Who can resist these faces? 200 (1) we-love-our-pets---imgur

Finally, when you thank your audience at the end of your presentation 

thanks

This article originally appeared on LizBedor.com

Liz Bedor
Liz Bedor
Liz Bedor is a content marketing strategist at NewsCred, based in New York City. With NewsCred, she’s helped enterprise brands including AXA, Blue Cross Blue Shield, Estée Lauder, IBM, Verizon, ADP and Office Depot conceptualize, implement and optimize their content marketing strategies.Prior to joining NewsCred, she worked in brand marketing and sales enablement for Salesforce.