Content Marketing
Content Marketing Guidelines: Why and How to Create Them

Content Marketing Guidelines: Why and How to Create Them

February 9, 2022
6 min read

2 thoughts on “Content Marketing Guidelines: Why and How to Create Them

  1. Julie Miller

    AP Style does not mean your article will have a “news” feel. Probably 80% of everything you read is AP Style compliant. AP Style means it is familiar even if you don’t recognize it. And familiar means easier comprehension and retention. And that’s the name of the game!

  2. Michael Brenner

    Thanks Julie. We just call ours “modern web style” and it tends to the more casual lately.

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Michael Brenner

Michael Brenner is an international keynote speaker, author of "Mean People Suck" and "The Content Formula", and Founder of Marketing Insider Group. Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.

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