5 Efficient Content Marketing Ideas for SMBs
When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level.
Because SMBs often lack the creative talent and personnel to consistently produce great content, allocating time and resources can be a challenge. Not only that, it can be difficult to continuously come up with fresh and engaging ideas on the regular.
So that’s what this post is all about. You can read other related articles if you want to understand the importance of creating a content calendar, writing optimized blog posts, and other basic ideas. But here we’re getting into highly-efficient, SMB-focused content marketing concepts that enable immediate action.
1. Harness The Power of Visual Content
Many content marketers are under the impression that they need to create in-depth articles and videos to make their content marketing efforts worthwhile. And while such content can be valuable for SEO, simple and easy-to-make content can also be effective.
In a previous post I wrote here on Marketing Insider Group, I list ten tools to help enhance your content creation efforts. Most of these tools focus on visual content.
Comical memes, beautiful images, animated GIFs, and insightful short videos are just a few examples of shareable content that can easily get spread on social media. Think outside the box and come up with creative visual content that strikes a chord with your local audience.
2. Videos Don’t Need to Be Professional-Grade Productions
You don’t need a professional production team to create half-way-decent videos. By simply using your mobile phone, you can capture the video content you need to achieve your primary objective.
With that said, it’s wise to define the true purpose and objective behind your videos (or any content marketing initiative for that matter.) Simple videos can be an engaging means to reach social media users on Facebook, Instagram, and Twitter. But short, simple videos might not yield the quality needed to produce high ranking YouTube videos.
3. Be Newsworthy
In Adam Stetzer’s post on Search Engine Watch titled 7 Outstanding Content Marketing Tips for Small Businesses, he shares some great points about “newjacking” –
“Writing content around trending topics, or newsjacking, help provide valuable content to people actively looking for it. Twitter has had trending topics available for a while, and Facebook introduced trending topics earlier this year. For a more local view of trending topics, Trendsmap provides an intimate view of trending news overlaid on a map with data from Twitter.”
Depending on the type of business, producing content on news and local stories can be an effective strategy. It’s also very accessible, as this form of content can be easily published on the company blog. Try addressing different sides of a story, add a layer of personality, or take a more controversial stance to enhance the uniqueness of the content.
Who knows? Maybe with right approach your content can get picked-up in Google News.
4. Repurpose Information in Digestible Formats
By repurposing information in different forms, you can save time, optimize for digestibility, and keep content marketing costs at a minimum. For a few examples, turn a long-winded eBook into a series of short blog post, extract notable statistics from study or report to create an infographic, or summarize a popular podcast into a punchy blog post.
Sure, repurposing information isn’t quite as awesome as producing evergreen content. But if you come across a great piece, sometimes it’s worth putting into your own words (or visuals.) For companies engaged in SEO, this is an effective strategy to transform one piece of content into a second rankworthy asset (or vice versa,) potentially doubling a site’s search engine visibility.
5. Showcase Your USP’s and Stuff
What makes your small business unique? What USP’s (unique selling propositions), products, or services do you offer that’s worth talking about?
Don’t be afraid to shamelessly promote your stuff as part of your content marketing strategy. This approach can be as simple as modeling-up an employee to showcase some new inventory on Instagram, or taking a brief video reviewing high-margin products you wish to push.
Do what makes sense to you and what’s within your capacity to do consistently. At the end of the day (or year,) it all comes down to consistently producing good content that resonates with your audience. My last tip: don’t get overwhelmed and stick to it!
Image credit: Juan Alberto Garcia Rivera