WTF Does Kevin Spacey Know About Content Marketing?
What does Kevin Spacey know about content marketing?
It turns out, quite a bit!
You may know him from amazing roles in films such as Se7en, The Usual Suspects, American Beauty, and of course most recently in the binge-inducing Netflix series The House of Cards.
But the Oscar-winning actor, director, writer, producer is getting quite a bit of media coverage for his views on traditional media and storytelling. Two things that we talk a lot about here.
You have heard my pitch: the world has changed (digital, social, mobile), relegating most marketing to being largely ineffective.
As marketers,we are looking to content marketing to save marketing.
And as consumers we are looking for amazing stories to save us from the onslaught of bad content – texts, emails, cold calls, ads – all the content we don’t want.
Why Kevin Spacey?
As a result of his success, his non-traditional approach to producing House of Cards and his amazing gift for storytelling, Kevin Spacey is getting a lot of attention these days from marketers and media folks.
My friend Daniel Newman covered his talk at an IBM conference earlier this year. It turns out, Kevin Spacey has a potty mouth and likes to use the eff-word. But he uses it with intention and to great effect.
Why? Because Mr. Spacey is a disruptor. And one heck of a storyteller.
He believes that in order to create great stories, you have to give up control and really understand what people want and need. And then you have to give it to them!
When you see all the content created by all the businesses creating content that people don’t want, it makes you kind of mad. It makes you want to use the f-word.
What the eff does Kevin Spacey know about content marketing?
It turns out, he knows quite a bit!
Listen to this amazing video of him talking to the Edinburgh Television Festival. Below I have pulled out some of the key quotes for you.
“Give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay for it rather than steal it.”
“The audience has spoken. They want stories. They’re dying for them. They’re rooting for us to give them the right thing. And they’ll talk about it. Binge on it. Carry it with them on the bus. And to the hair dresser. Force it on their friends. Tweet. Blog. Facebook. Make fan pages, silly gifs, and God knows what else about it. Engage with it in a passion and an intimacy that a blockbuster movie could only dream of. And all we have to do is give it to them.”
“The prize fruit is right there. shinier and juicier than it’s ever been before. So it will be all the more shame on each and every one of us if we don’t reach out and seize it.”
I am totally thrilled Kevin will be keynoting at this year’s Content Marketing World in Cleveland on September 10th!
My good friend Joe Pulizzi wrote about Kevin Spacey and covered this same video. Joe provided his own summary and content marketing takeaways from Kevin Spacey:
- Your customers are desperate for stories
- Long-form content has never been more powerful
- Use behavioral data to plan your content strategy
And then Joe and his truly awesome team at the Content Marketing Institute also put together this “Content Marketing Lessons from Kevin Spacey” on Slideshare.
Now tell me what you think. Does Kevin Spacey know anything about content marketing, storytelling? And is this message relevant to marketers? I think so. And I hope you will join me in listening to Kevin swear up a storm as he speaks at Content Marketing World in Cleveland in the Fall.
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