WTF Does Kevin Spacey Know About Content Marketing?

Michael Brenner on Jul 17, 2014 in Content Marketing

Michael Brenner
Michael Brenner
Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.
Showing 9 comments
  • Gordana Stok

    Kevin Spacey has been actively supporting the craft of storytelling for years. Back in 2000, he started an online community for writers called Triggerstreet Productions where aspiring screenwriters, like myself, could be mentored and discovered. We uploaded our screenplays, reviewed and rated each others work, and had discussions online. The most highly rated screenplays rose to the top and was reviewed by Spacey’s team for a chance to get optioned. This was way, way ahead of its time. I only had a dial-up connection to access the community at the time 🙂

    • Michael Brenner

      Gordana, thanks for the support but also for providing that additional information. I am always looking for inspiration in storytelling and content marketing. Pixar, Oprah, Dave Grohl and Kevin Spacey are all helping us to disrupt the field of marketing and turn advertising waste into storytelling the audience wants.

  • Gordana Stok

    Advertising waste is a good way to describe it. I, myself, like using the term “audio and visual pollution”. Content marketing is quickly becoming a multi-disciplinary practice and can certainly draw inspiration from many fields. You just need to know where to look!

    • Michael Brenner

      Love it Gordana. I’m not saying the whole discipline and tactic is a waste, but it’s hard to see how digital display is good for anyone.

  • Rodney Robinson

    Thanks for the post. It is clear that we can apply and learn good content marketing strategies from all industries. Advertising waste is a great way to put it. As you said, consumers love stories and hate interruption marketing. Stories invite their interest, and Kevin Spacey seems to know his stuff.

  • Mike Hale

    That was one heck of a keynote! I admit to a “wtf?” moment what I heard he was speaking, but his thoughts on telling new stories, through new channels, and taking risks go way beyond TV & movies.

    • Michael Brenner

      Storytelling at its best. I thought he was awesome.

  • Doug Kessler

    Yeah I asked the same question — but he surprised me. I was impressed by how professional he was, working to connect his stories to our world.

    • Michael Brenner

      My favorite line was “you may be marketers or I may be an actor, but we are each trying to reach an audience.” Also, “As storytellers, we are nothing without our audience.” Good stuff!