Content Marketing Rocks!

By on in Content Marketing

content marketing rocksI woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame!

While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. And so the Rock theme of the event this year was just a natural fit.

And creating content that “rocks” is also a theme I’ve used in many of my own presentations on content marketing so it makes a lot of sense to me. I have said that it is not enough to create great content. You have to go the extra step to create content that truly helps your audience by being helpful, or entertaining or inspiring.

Here’s a photo collage of some of the familiar faces included in the eBook produced by TopRank Online Marketing and the Content Marketing Institute containing lots of  practical content marketing advice:

cmworld-ebook-rockstars-4501

And here’s a Twitter list of the ebook’s contributors and conference speakers you should be following on Twitter:

@JoePulizzi
@Robert_Rose
@Mildenhall
@JayBaer
@LeeOdden
@PaoloJR
@SarahSkerik
@BrennerMichael (that’s me!)
@Copyblogger
@ScottAbel
@BernieBorges
@KevinrCain
@DougKessler
@MarketingBuddy
@alleecreative
@HeatherMeza
@MarketingProfs
@ChrisGoward
@cahidalgo
@Ardath421
@buyerpersona
@JChernov
@AmandaMaks
@EdHadley
@ToddWheatland
@merrymoler
@Robbiecurious
@TheSalesLion
@RohitBhargava
@webby2001
@TPLDrew
@ChrisBaggott
@editorthink
@PTCPardo
@Ahaval
@PamDidner

So if you are looking for practical advice from some of the top minds in content marketing, check out the ebook. Each slide is packed with tips on everything from what is content marketing to how to improve your own content marketing efforts. Better yet, register for Content Marketing World and come meet us face to face.

So check out the ebook and let me know what you think in the comments below.

To continue the conversation, please follow along on Twitter, LinkedIn, Facebook and  or Subscribe to the B2B Marketing Insider Blog for regular updates.

Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.

9 thoughts on “Content Marketing Rocks!”

  2. Michael, that’s a huge honor. I don’t know if I’ve told you this yet, but I point to your work at SAP quite often as an example of content marketing and corporate blogging done right. You guys are way ahead of the curve.

    Keep up the great work!

  4. Great list!, having just included you and many of your top minds in content marketing on a digital marketing influencers list of my own, it’s great to read a few new names and learn who I might have missed, thank you!

  5. You definitely do rock, Michael. It’s amazing to me to think how hemmed in you were “at a previous organization” only 8 or 9 years ago, and now look! Congrats.

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