I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame!
While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. And so the Rock theme of the event this year was just a natural fit.
And creating content that “rocks” is also a theme I’ve used in many of my own presentations on content marketing so it makes a lot of sense to me. I have said that it is not enough to create great content. You have to go the extra step to create content that truly helps your audience by being helpful, or entertaining or inspiring.
Here’s a photo collage of some of the familiar faces included in the eBook produced by TopRank Online Marketing and the Content Marketing Institute containing lots of practical content marketing advice:
And here’s a Twitter list of the ebook’s contributors and conference speakers you should be following on Twitter:
@BrennerMichael (that’s me!)
So if you are looking for practical advice from some of the top minds in content marketing, check out the ebook. Each slide is packed with tips on everything from what is content marketing to how to improve your own content marketing efforts.
So check out the ebook and let me know what you think in the comments below.