Why Content is a Peak Experience

Jessica Ann on Aug 7, 2016 in Content Marketing


The word “peak” is defined as either the pointed top of a mountain or to “reach its height, climax, come to a head.” But when followed with “experience” it becomes the term “peak experience,” which according to Wikipedia is defined as:

“a rare, exciting, oceanic, deeply moving, exhilarating, elevating experiences that generate an advanced form of perceiving reality, and are even mystic and magical in their effect upon the experimenter.”

Why is this important? Well, for simplicity’s sake here is the answer (bolded to pique your experience):

Human Content is a peak experience because when we create and/or consume quality Human Content, we experience a “peak” in our day-to-day lives. And it can only be created through content that is self-aware.

But wait! There’s more…

featured imageContent is a peak experience because:

1. Human Content evolves our humanity. 

Allen Ginsberg was part of the beat generation, a group of writers interested in changing consciousness and defying conventional writing. They used Human Content to self-destruct. But they wrote about the process (along with the others in his generation) to simultaneously self-create.

Here is one of Ginsberg’s sentences in “Howl”, which hangs on my wall:

“I saw the best minds of my generation destroyed by madness, starving hysterical naked.”


This was the evolution of the BEST minds!  

All of the best minds help us to evolve through an era in time: Whitman. Miller. Plath. Huxley. Kant. These writers were committed to writing about the process of the endlessly evolving human experience.

But warning: The crumbling away of the facade throughout the process is not fun. It can destroy you if you can’t break through from what’s holding you back. Creation and destruction are similar energies. You can either use destruction to self-destruct or use creativity to self-create (sometimes you don’t realize you have choice).

Ginsberg wrote about the destruction instead of working to improve his life.

Beauty and madnesss. Chaos and Truth.

He knew how to live and write about it – and for this, humanity is better off.

Human Content knows how to do this best because…

2. Content helps you live. 

The Beat generation thrived off of explicit portrayals of the human condition while the millennial generation just…wants to live.

{Cue hipster voice: “Can I live?”}

I can live. But only – only if you’ll let me psychoanalyze a hipster meme. Ahem (clears throat to read definition from Urban Dictionary):

‘Can I live’ is an expression of frustration with one’s current situation. Or an expression of growing impatience with requests being made of oneself.

Believe it or not, sometimes just saying this helps us to live.

(But what does this say about our culture today?)

3. Context creates experience 

The cerebral nature of technology creates context for our real lives.

So the question remains:

Can we get away from ourselves while still embracing ourselves?

According to social scientist and researcher Nathan Jurgenson, the founder and editor in chief of Real Life magazine (the new magazine for Snapchat):

“I’ve argued that “online” and “offline,” like “body” and “mind,” aren’t like two positions on a light switch—a perspective I’ve called digital dualism. Instead, all social life is made of both information and material; it’s technological and human, virtual and real. Together with friends and colleagues, I’ve theorized an experience of the internet based less in cyberpunk and more in body horror—and not just horror but other things too, like joy.”

The best part of this “online magazine” is the subtext.

(It’s always the subtext that adds context). Ready for it?

Have you tried turning it off? 


We’re a generation obsessed with the idea of technology while wanting to be free from it. We want to hear our own echo without having a voice.  We want to experience an evolution without turning inside for our own involution.

What does this mean?

4. Beauty exists in Truth. 

“There’s more beauty in truth, even if it is dreadful beauty.” John Steinbeck, East of Eden.

The content that you create and consume allows you to see every single experience as a chance to evolve. When you use everything in your reality to benefit your life and business, you can mold each situation to see the beauty.  You become liberated by the peak experience of your day-to-day and you awaken to see that you’re right where you’re meant to be. You’ll respond to the intuition and spontaneity that speaks to your soul.

big sur

This reflects a change in ideas about identity, which is no longer created by accumulating what we have done, but instead about “what I am now.”

5. Human Content transcends robot world.

If you’re like me, you may have cringed as you read about how robots are taking over the writing world. To survive automated writing and content bots, you’ll want to create content that creates peak experiences. This is an opportunity for you to grow as a human being like never before. As Michael Donovan says in my latest podcast episode 20, he is a Divine being in a human body. This concept transcends technology and the robot world and it allows you to love yo’self more easily.

6. Content takes us beyond the… 

Intensity. The immensity. It takes away the density.

Human Content exists in a place beyond the memes. The GIF humor. The satire. The kitsch. And all the emojis that we hide behind. It’s beyond this “stuff.”

And beyond the beyond is art: 

Serendipity. Fluidity. Connectivity. Flow.

In this Beyond we can co-create a higher consciousness into our reality. Because we’re humans…a format that’s more real than a “peak experience” can ever deal.

like what you read? 

let’s talk! 

My company creates content (and peak experiences!) so that your business brings in revenue: 

tweet me: @itsjessicann

or email: hello@jessicaannmedia.com

and someone from my team will get back to you. 

The post Why Content is a Peak Experience appeared first on Jessica Ann Media.

Jessica Ann
Jessica Ann
Jessica Ann is the CEO + Creative Director of Jessica Ann Media {JAM}, a creative agency that develops compelling content for top-tier brands. Before launching {JAM}, Jessica worked as a news producer for national media outlets such as NBC Newschannel and XM Radio in Washington D.C., and earned her Master’s Degree in Communications from Johns Hopkins University.I’m most active on Twitter and Google +. And love hanging out on Instagramand Pinterest. oh, and here’s my Facebook page and LinkedIn profile if that’s more your thing.

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