As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is.
In 2019, marketers have a surplus of approaches and tools for content promotion which systematize the task of content promotion, making it quicker, easier, and more efficient to reach a wider audience. If you’re looking to beef up your content promotion efforts this year, take a look into some of these top-rated tools. From social media scheduling to content distribution and automation, they provide everything you need for a successful promotion strategy.
Buffer offers a suite of tools to help you get the most out of your social media channels. You can schedule and post your content to different social media networks automatically, manage all your social media accounts from one place, and use the built-in analytics software to measure the success of your campaigns.
Price: from $15 a month
Hootsuite provides similar scheduling, management, and reporting tools to Buffer, but it’s a much more advanced tool overall and offers additional functionality.
With Hootsuite, you can also curate and manage content easily, monitor and respond to mentions across several social media platforms, manage all your team accounts with custom permission levels, and more.
Price: free for one user with up to 3 social profiles. Professional plans from $19 a month.
MeetEdgar is another social media scheduling tool with a twist – it actually writes your status updates for you, taking quotes from your content.
Other features include category-based scheduling, continuous posting from your content library, A/B testing, and analytics.
Price: from $49 a month
4. LinkedIn Pulse
LinkedIn Pulse is LinkedIn’s own personalized newsfeed for its users. Members can self-publish their own content and share it with their audience. Each user only sees the content that’s of interest to them.
LinkedIn is a particularly effective marketing tool for B2B companies and thought leaders to build professional relationships and reach a wider audience. Over 130,000 articles are published on the platform each week.
You can also access a detailed analytics platform that shows exactly who read, shared, and commented on each of your posts.
5. Viral Content Bee
Viral Content Bee is a free tool that helps you to get social media shares from influencers on Twitter, LinkedIn, Tumblr, and Pinterest.
The idea is that the relationship is a mutually beneficial one for both content producer and influencer. The influencer gets high-quality content to share with their audience and the content marketers get increased exposure and engagement. You should also like, comment, and follow those who promote your content to boost their engagement as well as increasing your brand visibility.
Medium allows content creators to re-post their best articles on a platform that has over 60 million users each month.
Medium curates a selection of the best content across several different categories for its homepage and also sends out a daily digest to users.
This platform has become extremely popular with its users as it focuses on high-quality content and its algorithms can’t be manipulated with likes and shares. The content that is read the most performs the best and reaches the widest audience.
Taboola is a content recommendation platform that puts your content and videos at the end of blog posts and news articles of premium publishers. With this tool, your content can reach a huge audience.
This premium service comes with a suite of tools to help you drive conversions, segment your audience, retarget users, and optimize your content ads to improve ROI.
Price: Taboola works on a CPC pricing model
Buzzsumo is a tool that helps marketers to find the most widely shared content across the web and who is sharing it.
This can help you to promote your content in two main ways:
- You can identify characteristics of viral content in your industry and create similar content, with the aim of it attracting shares naturally.
- You can identify influencers who share content about similar topics, filter by reach, authority, and engagement, and build outreach lists to connect with them.
Tailwind is a content scheduling tool designed specifically for use with Pinterest and Instagram. This tool can save you a lot of time with features like bulk image upload, multi-board pinning, scheduling and automatic posting, and analytics.
Tailwind’s SmartLoop feature automatically finds your best-performing pins and re-pins them on an optimized schedule to the right boards. You can also take advantage of Tailwind “Tribes” – groups of trusted users who all share each other’s content.
Outbrain is a content syndication network that promotes your content across a wide network of publishers including CNN, Wired, Time, and People. The platform makes 275 billion content recommendation to web users each month.
There’s a range of targeting options to help you to reach your ideal audience, and an analytics dashboard allows you to track and optimize campaigns.
Price: CPC pricing model with a minimum spend of $10 per day.
Shoot for Engaged Visitors
Here at Marketing Insider Group, we use a combination of the tools above along with AI-based optimization that allows us to focus our clients content promotion budgets on engaged visitors. Visitors to your content who don’t bounce, who stay on the page longer, and who subscribe – those are really the goal!
Depending on your budget, resources, and preferred workflow, you can use one or more of these tools to boost your content promotion efforts and reach a wider audience that’s still highly targeted.
However, it’s also important to remember that there’s no point promoting content that’s anything less than the best quality. Take time to understand your audience, thoroughly research topics that will resonate with that audience and put sufficient time and effort into simply creating great content.
Creating content is a one-off task (although it’s worth updating old content when necessary) but you can keep creating a single piece of content over and over again, making sure it keeps working for you as a valuable marketing asset.