How To Create Content With Clarity
Clarity is “the quality of coherence and intelligibility” and it’s the key to quality content. It’s a holistic approach to content that leaves you clear and confident – with the added benefit of bringing in more business. When you crack the code to create content with clarity you don’t just come up with a cool alliteration, but you:
- Become more meaningful
As Stephen King states in one of the best books on writing, appropriately called On Writing:
“This business of meaning is a very big deal…The word is only a representation of the meaning; even at its best, writing almost always falls short of full meaning.”
If Stephen King believes that writing “almost always falls short of full meaning,” then how can we assume that the platforms that hold our words have meaning? Look at Twitter as an example. You used to be able to easily build an audience there and keep it. And just like that, instead of evolving with the Internet of things, they’re devolving into the…TV of things?!
When you use technology as a tool to create meaningful experiences you can…
2. Continue to evolve
Don’t get me wrong. I love Twitter, and still continue to meet a lot of smart, inspiring people there. But for better or worse, this platform is incomprehensible to those who don’t use it:
And then came their “hard decision” memo about no longer showing share counts. What are they thinking? We’re obsessed with growth hacking through technology and tools. But how can you truly know that you want to grow if you’re endlessly “hacking” your way into someone else’s house?
A platform is only a platitude when there’s no passionate people who thrive off of connection: Real connection. And the paradox is that now I’m that person who speaks from a platform to talk about “connection” when it’s hard to know what it truly means these days.
3. Speak Your Truth
As humans, we’re meant to suffer from existential crisis. It helps us maintain meaning. But what about the social kind of existentialism? Is it ok to crack as long as you post that perfectly cropped photo before your breakdown? Is it ok to crack after you scream to the Universe to take you higher, higher – away from the superficiality of the streams of today?
Is it ever ok to crack, really?
The Truth is that we only want to see your cracks – after you clean up the glass shards and superglue your stuff back together. We want honesty without the mess. Realness without any awkwardness. Texts without context.
Is this even possible?
Here’s where Albert Camus comes in: “Man is the only creature who refuses to be what he is.”
When you’re not posting some inspirational caption paired with a perfect photo and a filter, do you still exist?
I don’t know.
But I do know that I don’t want to be some boring creature who refuses real life. I want to be that person who walks through the woods, skipping on nature’s dead leaves with alive, bare feet. I want to surrender into the Earth’s ecstasy, tasting real life like it’s absinthe everyday. I want to hallucinate on the idea of imperfection, coupled with a heaping side of beauty and madness. I want to scream “fuck yes!” to the Universe as it illuminates me with its beauty.
“Settle down. Stay in line. Don’t speak up.”
Rebel against mediocrity as a “creature who refuses” and rise into bliss as a human who’s real – so real that society can’t touch it. Surrender into the chaos of being alive and use that to fuel your hunger. And maybe, just maybe you’ll break through the cracks of your own heart to help humanity heal.
Sign up to receive more of my insights on how to create content with clarity below.
Subscribe To Our Newsletter
Get the latest updates from the Marketing Insiders and receive 10 Content Marketing ROI Formulas and Calculations from my book The Content Formula.