Does Creativity Start with Data? A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss

 In Content Marketing
In Part 2 of our “We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?” Series (final name TBD), we explore the other side of the same coin that we examined two weeks ago in Part 1. Perhaps you should start with data. And we end up somewhere surprising — namely, that maybe what we refer to as “data” is really two different things. Hear the story of Eric Siegel a predictive analytics expert and rapper — yes, really — who found something unusual but powerful in data about airline food. Then, Duane Varan shares stories about working with ESPN and Disney to understand what this data thing is really all about in a life led by creative intuition. GET MY MONDAY MORNING NOTE: Subscribe at http://unthinkable.fm

LINKS TO KNOW:

Eric Siegel: https://twitter.com/predictanalytic Producer Juliana Casale: https://twitter.com/attackofthetext Duane Varan: https://twitter.com/DuaneVaran  

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Contact me — [email protected] or http://twitter.com/jayacunzo Go behind-the-scenes with the making of the show: http://snapchat.com/add/jayacunzo   The post Does Creativity Start with Data? A Disney Behavior Scientist & an Analytics Expert-Turned-Rapper Discuss appeared first on Unthinkable.  
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