Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Recognized as one of the top 20 influencers in content marketing and one of the top 25 in B2B marketing, Carla’s latest book, Experiences: The 7th Era of Marketing, teaches marketers how to develop, manage and lead the creation of valuable experiences in their organizations. Carla serves as the Vice President of Thought Leadership for the Business Marketing Association (a division of the ANA), and is an instructor for Rutgers University Executive MBA Program and the Content Marketing Institute. Carla also contributes to industry wide news outlets, forums and conferences on the future of marketing, leading through innovation, and the power of storytelling

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