As consumers make it obvious that they prefer to shop and conduct research online ahead of making any significant purchases, savvy digital marketing has become a paramount concern.
However, in the midst of this seismic shift, many businesses are learning a punishing lesson. If your admittedly awesome marketing campaign isn’t backed up by a robust eCommerce engine, any short-term gains will eventually be wiped out by negative online word of mouth.
If successful digital marketing can be compared favorably to “that new car smell” we all know and love, eCommerce represents the horsepower under the hood. In today’s competitive online world, you will need both to achieve long-term success. Unfortunately, the internet is also awash with self-proclaimed experts, many lacking credentials or hawking unhelpful solutions.
As you seek to move your online business to the next level, who should you trust to provide solid advice? The obvious answer is to look for talented people who have the experience and numeric wins to back up their assertions. Herewith, is a list of some of today’s proven-reliable digital media and eCommerce experts you should pay attention to.
Eric Kasper – Expert at eCommerce Distribution
Nicole Reyhle – Expert in Global Retail
Erik Huberman – Expert at Overall eCommerce Marketing Strategy
Jeff Coyle – Expert in AI-Powered Content Research, Intelligence, and Writing
Brad Redding – Expert at Shopify Data Analytics and Conversion Optimization
Jason Hennessey – Expert at Performance Search Engine Optimization
Andy Crestodina – Expert at Website Design, Development, and Conversion Optimization
Noah Kagan – Expert at Revenue Generating eCommerce Strategies
Eli Schwartz – Expert at Global SEO and ROI Optimization
Gallant Chen – Expert at Growth Stage B2B SaaS and Consumer Companies
Joe Hall – Expert at Technical SEO Optimization
Robbie Kellman Baxter – Expert at Subscription Models
Eric Kasper — Tradefull
Eric is the brains behind Tradefull, a complete eCommerce solution that helps retailers operate efficiently. He is passionate about assisting partners with reaching their goals and helping companies of all sizes simplify their eCommerce process.
Nicole is an eCommerce expert and self-made entrepreneur. She is the founder of Retail Minded, a trusted resource for retailers and small business owners seeking business advice, best practices, and the latest industry trends.
Erik is the founder and CEO of Hawke Media, a marketing consulting agency that was founded in 2014. He tweets all about the eCommerce world, growth and conversion strategies, and influencer engagement.
Co-founder and COO at MarketMuse, Jeff is an expert when it comes to AI content marketing. He is passionate about helping businesses grow by building content-driven customer experiences and has a blog with several resources to help you better navigate the eCommerce climate.
Founder and CEO of Elevar, Brad is an expert when it comes to data and conversions. Brad wants to help businesses better understand the data behind their conversions in order to maximize traffic to their website. He is also the host of the podcast Conversion Tracking Playbook, where you can find information on data conversions.
- Connect with Brad: LinkedIn
SEO is a crucial tool to grow your business, and for many, it can be hard to navigate. Jason Hennessey has been an SEO expert since 2001 and enjoys sharing his stories, strategies, and lessons with audiences. If you’re looking for a speaker to give your audience actionable takeaways, Jason is your man.
Andy Crestodina is a top-rated content marketing speaker and keynote presenter at national conferences. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, search engine optimization, and analytics topics. Conferences typically book Andy based on top ratings in speaker feedback forms.
CEO of AppSumo, Noah advises founders and decision-makers on business issues. He also shares insights and strategies on eCommerce and marketing growth. Add in some stories about his own business failures and successes over the years and you have yourself a great mentor!
Author of Product Led SEO and SEO Consultant, Eli Swartz provides audiences with the knowledge to tackle SEO for B2B and B2C companies. In the past, he has worked with Shutterstock and Quora to dramatically grow their organic traffic. Eli can give an audience the full SEO picture to accelerate growth in their business.
Gallant Chen is a full-time growth advisor who is passionate about accelerating the growth of businesses through effective marketing. He focuses mainly on demand gen and paid acquisition but can also advise on areas such as email marketing, marketing operations, internal/agency teams, and marketing analytics.
- Connect with Gallant: LinkedIn
SEO consultant and principal analyst at Hall Analysis, Joe is more than equipped to help companies in need of an SEO makeover. You can find several tools to help you dominate the eCommerce space through an SEO-charged strategy.
Robbie Kellman Baxter
Author of The Membership Economy and The Forever Transaction, Robbie is the leading expert when it comes to advising subscription-based companies. Including her books, you can find several resources to help leverage subscription pricing to build a deeper relationship with your customer.
Coming out of a worldwide pandemic, most businesspeople are open to new ways to get their products and services in front of an increasingly online audience. The opportunities are vast, but of course with that comes increased competition as well. While you may have the very best to offer, you also need to find your unique voice in an online marketplace.
This year, take the time and effort needed to invest in your company, your team, and yourself. Take some time to dig into the links provided and find someone who has a proven track record. Any one of the speakers and trainers listed above can help your business get an energetic boost in the global marketplace.