Weekend Reading: “Email Marketing Rules” by Chad White

For the 130th episode of The Marketing Book Podcast, I interviewed Chad S. White, author of the new, 3rd edition of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success.

Email marketing’s power is matched only by how incredibly misunderstood it is.

It’s misunderstood, which is also why it’s so often misused. And that misunderstanding at least is annoying to the recipient, and at most can prevent any emails from your company from getting past the increasingly tightly-guarded inbox services. You might even be breaking the law.

The inbox providers of the email universe are becoming increasingly like search engines – both are on a never-ending mission to provide the best possible experience for their users by rooting out the ill-behaved of the digital marketing world.

If you only read one book about email marketing, read this one.

Email marketing’s return on investment is significantly higher than that of paid search, social media, and other digital channels – and way higher than that of direct marketing and other traditional channels. 

A bit more about the book…

Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.