Help Me Help You – My Top 2016 Posts on Marketing and Leadership

 In Content Marketing

2016? What a year!

So yeah, it’s round-up time here at Marketing Insider Group. I spent 2016 giving dozens of keynote speeches and conducting workshops with thousands of people on the topic of Content Marketing and the Leadership and Culture required to support real Innovation.

My goal has always been to help you find the courage to implement ideas that attract new customers to your business. To succeed in your job. To find a better role. To take a leap of faith.

And the most important way I know how to do that ? It is with the content we write, and present, and share!

I believe that life is too short to stay in a job you hate. To work on programs that don’t work. To give up. To collect the paycheck and go home depressed. We should all do stuff that really matters to us and makes an actual impact on our customers and our business. Right?

So all this content is the way I try and give back to the thousands of people who have helped me over the course of my career.

That is why every year I share some of the top articles published here as well as the top-performing stuff I wrote on Entrepreneur Magazine, Content Marketing Institute, LinkedIn Pulse and Slideshare.

I hope you find something helpful and useful. Maybe an idea that will challenge your way of thinking. Or, just a small practical tip that can help you get more leads, present a new idea to your boss, or find your passion and purpose.

Thanks for all your support in 2016!

2017 is going to be awesome.

Why Empathy Is The Counter-Intuitive Secret To SuccessLinkedIn Pulse
One of my favorite posts of the year. This idea has truly driven my whole career.  I started in sales (can you believe it?). But I was young. So I pushed. I promoted. Hard. None of it worked. But when I took a step back and just tried to help my customers. They bought stuff! When we help our customers, we help our business.

15 Cheat Sheets Every Great Marketer Needs
Straight up practical stuff that I use almost every day to get the job done better. My hope is that we can all find something in here we can put to use the first day back in the New Year. Now get to it.
 
Experts Reveal The Top Content Marketing Trends For 2017
I get by with a little help from my friends! Every year I gather insights from the top experts in content marketing, along with my own prediction. This year I predict that Specialization, Visualization, Personalization and Humanization (fingers crossed) will rule content marketing in 2017. Check out what 28 real experts predict as the top content marketing trends in 2017.

The Content Formula How To Measure The ROI of Content MarketingSlideshare
The presentation to accompany the book (if you buy it right now I will love you forever.) This Slideshare covers the 10 steps we can all take to build the business case, find the money, and show real ROI with Content Marketing. Or you could just go buy ads. Good luck!

The One Thing You Need To Know To Be 10x More Successful Than Your Peers LinkedIn Pulse
There is a secret to success and it is just one simple thing. One thing we can all do and yet so few of us do it. And it could only take you a few minutes of introspection. And a pen. Curious? Well then what are you waiting for? Go and read the post.

Proof of The Economic Value of Stories (It’s Just Math!)  Entrepreneur Magazine
Stories have value. We all say it. But these folks actually went out and proved it. With math! The Significant Objects project sought to prove the value of of storytelling by making insignificant trinkets seem significant through personal stories. And hat tip to my friend Michele Miller for sharing this with me over coffee

99+ Amazing Content Marketing Examples
I believe in the power of examples to convince traditionally-minded marketers and business execs that if we don’t start publishing content people want, our competition will. Or in this case, many already are.

Content Marketing Tips For Any Size BudgetSlideshare
I presented this for my friend Ann Handley at MarketingProfs B2B Forum. It includes all my tips and tricks to share the content we need to create without breaking the bank. Secret: you already have all the content you need. This presentation shows you how to expose it to the world in a way that makes us want to read and share it.

The Difference Between Marketing With Content and Content Marketing – Content Marketing Institute
One of the most-read posts on CMI this year. I still face palm when someone tells me they are doing content marketing because they created an e-book. Or a “viral” video. Or a blog post. That is not content marketing people! That’s marketing with content. Content Marketing means consistently publishing content people want to read and share on a platform you OWN.

How To Create Content That ConvertsSlideshare
After Content Marketing ROI, this is the 2nd biggest question I get from marketers. Content marketing is simply about answering your buyers’ questions with the expertise that already exists inside your company.

The Secret To Content Marketing ROI – Content Marketing Institute
Another top post on CMI this year. The secret: we have to define a content marketing mission statement that delivers the results we need. Then we need to show our boss that this approach will produce a better ROI than anything we might do.

So those are my top posts of the year. Just me trying to help you by sharing some of the lessons I’ve learned along the way. We ALL have a long way to go to achieve what we want. Let’s go together?

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